Digital Marketing Coordinator

Crate & Barrel; Northbrook (IL); Hybrid; USD 45,000 - 55,000; Full time

Job summary

Crate & Barrel in Northbrook, IL is seeking an entry-level Digital Marketing Coordinator to help execute and optimize Paid Advertising campaigns across Google Ads, Meta, TikTok, and other platforms. This hands-on role focuses on setup, QA, pacing, and reporting.

You will collaborate with Brand, Creative, eCommerce, and Merchandising to align paid media with site inventory and brand priorities, while building data-driven insights and learning the platforms through internships or academic projects.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• Experience with digital marketing or data analytics internships or projects.
• Eagerness to learn native ad managers (Google, Meta, TikTok).

Responsibilities

• Support day-to-day setup, launch, and QA of digital advertising campaigns across Search, Shopping, PMAX and Paid Social.
• Maintain tracking links, naming conventions, and audience targeting.
• Conduct daily budget pacing checks to meet monthly targets and ROI goals.
• Pull performance data from ad platforms and analytics tools to tell the story behind trends.
• Collaborate with Brand, Creative, eCommerce and Merchandising to align paid advertising with inventory and brand priorities.

Skills

Excel/Sheets

Data analysis

Campaign tracking

Communication skills

Self-starter

Education

Bachelor's degree in Marketing, Communications, Business Analytics

Tools

Google Ads

Meta Ads Manager

TikTok Ads Manager

Adobe Analytics

Job description

The Digital Marketing Coordinator is an entry‑level, “hands‑on‑keys” role where you will help execute, optimize, and scale our Paid Advertising campaigns across major digital ecosystems—including Paid Search (Google, Bing) and Paid Social (Meta, TikTok, Pinterest) platforms.

Location & Schedule

This is an onsite role, requiring to be in the Crate HQ office in Northbrook, IL Monday through Thursday with the flexibility to work remotely on Fridays.

A day in the life of a Digital Marketing Coordinator

• Support the day‑to‑day setup, launching, and quality assurance of digital advertising campaigns—ranging from Search, Shopping, and PMAX to Paid Social video and image ads.
• Maintain flawless execution regarding tracking links, naming conventions, and audience targeting.
• Conduct daily budget pacing checks across active channels to ensure our spend tracks smoothly toward monthly targets and hits efficiency/ROI goals.
• Pull daily and weekly performance data from ad platforms and web analytics tools (like Google Ads or Adobe Analytics). You will look past just “the numbers” to help build the story behind performance trends.
• Manage the creative pipeline by analyzing asset performance (e.g., CTR, view rate, conversion rates) and collaborate with technical teams to ensure product inventory feeds run smoothly.
• Assist in setting up and analyzing scientific lift studies, creative tests, and copy experiments to continuously maximize our media budget efficiency.
• Partner closely with internal teams including Brand, Creative, eCommerce, and Merchandising to ensure our paid advertising aligns with site inventory and brand priorities.

What You’ll Bring To The Table

• Proficiency with Microsoft Excel or Google Sheets (e.g., Pivot Tables, VLOOKUPs/XLOOKUPs, data visualization) is essential; passion diving into sheets to find patterns.
• Desire to figure out the “why” behind consumer behavior, changing marketplace dynamics, and algorithmic performance drops.
• High attention to quality assurance.
• A proactive self‑starter who can manage their own daily task list, pivot quickly in a fast‑paced environment, and take independent ownership of assignments.
• Excellent written and verbal communication skills, with the ability to turn complex campaign data into simple, actionable summaries.

We’d love to hear from you if you have…

• Bachelor’s degree in Marketing, Communications, Business Analytics, Economics, Finance, or a related field.
• Relevant marketing or data‑focused internship, university agency co‑op, or intensive academic project work dealing with digital marketing or data analytics.
• Interest in learning native ad managers (Google Ads, Meta Ads Manager, TikTok Ads Manager, or Google Analytics); certifications are a major plus.
• An eager attitude toward continuous learning, professional development, and accepting constructive coaching within a collaborative team.