Performance Marketing & Copy Coordinator

Storyteller Overland; Birmingham (AL); On-site; USD 60,000 - 80,000; Full time

Job summary

A dynamic marketing firm in Birmingham, Alabama, is looking for a Performance Marketing & Copy Coordinator to manage and optimize paid media campaigns. The ideal candidate will have a strong background in marketing operations, excellent analytical skills, and experience with Google Ads and CRM platforms. This role combines creative and analytical aspects to ensure impactful marketing execution. Join a team that values innovation and offers growth opportunities.

Qualifications

• Proficient in using CRM platforms like HubSpot and Klaviyo.
• Experience managing Google Ads campaigns in a marketing strategy.
• Excellent analytical skills with data-driven decision-making.

Responsibilities

• Plan and execute paid media campaigns across digital platforms.
• Monitor performance and optimize campaign budgets.
• Write compelling copy for ads and landing pages.

Skills

Proficiency in CRM platforms

Hands-on experience managing Google Ads

Strong analytical skills

Customer segmentation

Creative problem-solving

Strong project management skills

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business, or a related field

3+ years of experience in marketing operations roles

RV Marketing Experience

Tools

Google Analytics

Power BI

Job description

Our History

The Storyteller Overland vibe started out as a drawing on a restaurant napkin in 2017 illustrating a desire to help people live more adventurous lives. Back then, very few had ever heard of an adventure van, and some at the restaurant table with CEO Jeffrey Hunter had doubts it would ever sell. The company officially launched in 2018 with a humble yet confident team of seven employees. Over the next year, we worked on launching our MODE 4x4 and finding dealer partners to work with, and finally, the dream was turning into a reality. We’ve been fortunate to be full speed ahead since then. We’ve added sister companies to our galaxy and built out quite the impressive team – hopefully you included. We hit 500 vans built, then 1,000, then so many more that these milestones became difficult to keep track of. We’ve added new vehicles to our lineup and have built a massive community of like-minded adventurers that also continues to grow. As we reflect on our history, though, we remind ourselves that our best ideas are still ahead of us, not behind us. Here’s to saying yes to the next grand adventure!

Our Culture

We are proud to have a values-based culture, which means we focus less on rules & transacting and more on values & transforming. Our goal is to create workplaces and spaces where great people can do great things to thrive and flourish both professionally and personally.

Overview

The Performance Marketing & Copy Coordinator is a highly versatile, execution‑minded team member who sits at the intersection of performance marketing, creative execution, and operational excellence. This role owns the day‑to‑day orchestration of paid media, and messaging, turning strategy into action and insights into impact. From managing and optimizing Google and Meta ad campaigns, to crafting compelling copy, this role ensures that marketing efforts are not only launched efficiently but perform measurably. The Performance Marketing & Copy Coordinator thrives in a fast‑moving environment, brings structure to complexity, and balances analytical rigor with creative intuition. This is a hands‑on role for someone who can zoom out to see the big picture while confidently diving into the details to get work across the finish line.

General Responsibilities, Including But Not Limited To

• Plan, execute, and optimize paid media campaigns across various digital platforms (e.g. Google, Meta)
• Own day‑to‑day performance monitoring, budget pacing, testing, and optimization
• Analyze campaign performance and translate data into actionable insights and recommendations
• Develop and test ad variations, audiences, and funnel strategies to improve CAC, CTR, and ROAS
• Collaborate with leadership on paid media strategy and growth initiatives
• Write clear, compelling, and conversion‑focused copy for paid ads, landing pages, emails, social channels, and campaign assets
• Adapt brand voice across channels while maintaining consistency and clarity
• Collaborate with creative team to refine headlines, CTAs, and value propositions
• Partner with creative team to support creative direction and execution
• Provide feedback on creative concepts based on channel best practices and learnings
• Jump in where needed; this role flexes based on priorities

Qualifications/Skills

• Proficiency in CRM platforms (e.g. HubSpot, Klaviyo, etc.) and marketing automation tools
• Hands‑on experience managing Google Ads and Meta as part of an integrated marketing strategy
• Strong analytical skills, with experience working with tools like Google Analytics, Power BI, or similar platforms
• Demonstrated ability to manage multiple projects and meet tight deadlines in a fast‑paced environment
• Customer segmentation and behavioral targeting
• Data‑driven decision‑making and reporting
• Cross‑functional collaboration
• Strong written and verbal communication skills
• Creative problem‑solving
• Strong project management skills
• Ability to work in a fast‑paced environment and adapt to changes in technology and market conditions

Education And Experience

• Bachelor’s degree in Marketing, Business, or a related field
• 3+ years of experience in marketing operations roles
• RV Marketing Experience a plus+++

Position Scorecard

• Core Competencies - Campaign Development, Execution & Enablement, Attention to Detail, Operational Rigor, Scalability, Process Design & Optimization, Cross‑Functional Collaboration, MarTech Stack Familiarity, Marketing Operations, Data Analytics, Performance Measurement, High Performance Standards
• Position Mission - The Performance Marketing & Copy Coordinator enables scalable, data‑driven marketing execution by aligning stated strategy, processes, technology, and performance measurement. This role operates in excellence, ensures efficient use of resources, and collaborates with the marketing team to deliver measurable growth and consistent results.
• Anticipated Outcome - Contribute to a scalable, efficient marketing engine that delivers measurable ROI and enables confident, data‑driven growth decisions.

Physical Requirements

Candidates should be prepared for the following:

• Sitting: The majority of the workday will be spent sitting at a desk, using a computer, and performing tasks that require sustained attention and focus.
• Light Lifting: Occasionally, employees may need to lift and carry boxes or office supplies weighing up to 50 pounds.
• Reaching and Stretching: There may be instances where reaching or stretching is required to access files, office equipment, or supplies.
• Visual and Mental Concentration: The position may require employees to read documents, analyze data, and perform tasks that demand a high level of visual and mental concentration.
• Repetitive Tasks: Some tasks may involve repetitive motions, such as filing, scanning, or using office equipment, which may require attention to ergonomics and comfort.
• Ability to Sit and Stand for Meetings: Meetings or discussions may require employees to sit or stand for varying periods.

It’s important to note that this job primarily involves office‑based work, and the physical demands are generally minimal. Accommodations will be provided as needed to ensure the comfort and well‑being of employees in accordance with applicable laws and regulations.

Exemption Status: Exempt