Digital Marketing Communications Manager

HMP Global; Malvern (Chester County); Hybrid; USD 65,000 - 100,000; Full time

Benefits offered by this job

Discretionary bonus eligibility

Job summary

A leading healthcare event company is seeking a Digital Marketing Communications Manager to enhance its Dermatology portfolio. This hybrid role involves developing social media strategies, executing email campaigns, and managing CRM workflows. Ideal candidates will have 4-6 years of marketing experience, especially in events or healthcare, and demonstrate strong skills in content development and data analysis. Join the team to drive audience growth and engagement while supporting impactful events.

Qualifications

• Minimum 4-6 years of experience in marketing, preferably in events or healthcare.
• Strong capability in social media content development and growth strategy.
• Experience with email campaigns in a marketing automation platform.
• Ability to analyze data and generate actionable insights.
• Ability to analyze campaign data and translate insights into action.
• Strong copywriting skills with attention to audience and channel nuance.
• Organized, deadline-oriented, and comfortable managing multiple campaigns simultaneously.

Responsibilities

• Develop social media calendar for dermatology portfolio.
• Build and deploy email campaigns within automation platform.
• Refine and maintain CRM segmentation for target audiences.
• Monitor performance and optimize engagement metrics.
• Assist in launching new dermatology events.
• Build and deploy campaigns within the marketing automation platform.
• Support segmentation, testing, and audience targeting.
• Monitor performance and optimize subject lines, content, and cadence.
• Ensure campaigns align with registration and revenue goals.
• Maintain and refine CRM segmentation for dermatology audiences.
• Build and manage automation workflows (nurture tracks, abandoned registration, post-event engagement).
• Partner with CX and sales to ensure data accuracy and lifecycle alignment.
• Support landing page updates and messaging refinement.
• Monitor conversion rates and identify opportunities to improve performance.
• Align copy, proof points, and calls-to-action with audience intent.
• Compile weekly and monthly channel reporting.
• Track campaign performance across social, email, and paid efforts.
• Provide clear insights tied to revenue, registrations, and pipeline impact.
• Assist in go-to-market execution for new dermatology events.
• Support messaging development and promotional rollout plans.
• Coordinate timelines across internal teams.

Skills

Social media strategy and execution

Email marketing execution

CRM systems knowledge

Copywriting skills

Audience segmentation

Cross-functional collaboration

Tools

Marketing automation platforms

CRM systems

Landing page platforms

Job description

Location: Hybrid (Malvern, PA or East Windsor, NJ – 3 days in-office/2 days work from home) or Remote (based on your proximity to our office locations)

Job Type: Full-Time

Salary: Commensurate with experience

Discretionary bonus eligible

HMP Global is a leading healthcare event and education company, with a dominant position in several therapeutic areas including Oncology, Psychiatry & Behavioral Health, Cardiovascular, Wound Care and Public Safety. With a mission to improve patient care, we deliver information and education to healthcare professionals through 400+ global, regional, and local events and reach over 4 million users monthly through digital networks and social channels.

Position Overview

HMP Global is seeking a Digital Marketing Communications Manager to support its growing Dermatology portfolio. This role is execution-focused and revenue-driven, with social media and email serving as primary growth channels.

The ideal candidate is strong in social media strategy and execution, understands how to build and segment audiences, and can translate engagement into registrations and revenue. This role will work cross-functionally with content, CX, sales, and leadership to support existing events and new launches.

Responsibilities

• Develop and manage the dermatology portfolio social media calendar
• Write and publish content across Facebook, LinkedIn, Instagram, and emerging channels
• Translate faculty insights, KOL moments, and program updates into high-performing content
• Drive measurable growth in followers, engagement, and referral traffic
• Support event-specific campaigns leading up to and during conferences

Email Marketing Execution

• Build and deploy campaigns within the marketing automation platform
• Support segmentation, testing, and audience targeting
• Monitor performance and optimize subject lines, content, and cadence
• Ensure campaigns align with registration and revenue goals

CRM & Automation

• Maintain and refine CRM segmentation for dermatology audiences
• Build and manage automation workflows (nurture tracks, abandoned registration, post-event engagement)
• Partner with CX and sales to ensure data accuracy and lifecycle alignment

Landing Page & Conversion Optimization

• Support landing page updates and messaging refinement
• Monitor conversion rates and identify opportunities to improve performance
• Align copy, proof points, and calls-to-action with audience intent

Performance Reporting

• Compile weekly and monthly channel reporting
• Track campaign performance across social, email, and paid efforts
• Provide clear insights tied to revenue, registrations, and pipeline impact

New Event Launch Support

• Assist in go-to-market execution for new dermatology events
• Support messaging development and promotional rollout plans
• Coordinate timelines across internal teams

Qualifications

• 4-6 years of experience in marketing, preferably within events, healthcare, or B2B environments
• Demonstrated strength in social media content development and growth strategy
• Experience executing email campaigns within a marketing automation platform
• Working knowledge of CRM systems and segmentation best practices
• Ability to analyze campaign data and translate insights into action
• Strong copywriting skills with attention to audience and channel nuance
• Organized, deadline-oriented, and comfortable managing multiple campaigns simultaneously

What Success Looks Like

• Growth in dermatology audience size and engagement across social channels
• Improved email performance and list health
• Measurable contribution to event registration and revenue
• Clean CRM segmentation and reliable automation workflows