Events Marketing Manager

WebMD; United States; On-site; USD 60,000 - 80,000; Full time

Job summary

A healthcare marketing company in the United States seeks an Events Marketing Manager for their Live business unit. The role involves driving audience engagement through strategic marketing campaigns for oncology events. Candidates should have a BA/BS in marketing and at least 2 years of digital marketing experience. Ideal applicants are detail-oriented, skilled in project management, and capable of working collaboratively within cross-functional teams. Exceptional communication skills are essential for this position.

Qualifications

• 2+ years digital marketing experience, preferably in multi-channel marketing.
• Exceptional marketing strategy and campaign management skills.
• Proactive and detail-oriented with a strong ability to multi-task.

Responsibilities

• Create omni channel marketing strategies for medical education live events.
• Implement and monitor marketing campaigns to meet attendance and revenue goals.
• Collaborate with product management team on program performance.

Skills

Digital marketing experience

Project management

Data management

Analytical skills

Communication skills

Leadership

Problem-solving

Marketing strategy

Multi-tasking

Team collaboration

Education

BA/BS in marketing

Tools

MS Excel

PowerPoint

Job description

MedscapeLIVE! is a Medscape Company that delivers MD and HCP audiences across all therapeutic areas. Access MDs and HCPs through MedscapeLIVE! Events.WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veteran status, or any other basis protected by law.

Job Summary

Medscape, a division of WebMD, is currently seeking an Events Marketing Manager, Audience Engagement, for our Live business unit. Medscape develops and hosts physician portals, live events, and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, as well as earn continuing medical education credits and communicate with peers. The Events Marketing Manager is an integral member of the Medscape Live Business Unit Audience Engagement team and is primarily responsible for the fulfillment of activity performance and quarterly registration/engagement goal for our oncology events. The ideal candidate will bring strong project management, data management, analytical, communication, leadership, and problem-solving skills. He/she must have a proven ability to meet deadlines, while being proactive and detail oriented.

Responsibilities

• Create omni channel marketing strategies to drive traffic, engagement and participation to medical education live events for healthcare professionals
• Implement and monitor marketing campaigns to meet organization’s attendee, registration, and revenue goals
• Collaborate with the product management team to project and track program performance as it relates to registration and driver traffic.
• Partner with Data Analytics to create quarterly reports on event performance.
• Work closely with teams to coordinate and execute tactics within marketing plans as well partner opportunities.
• Work with social media specialist(s) to publish social media posts
• Provide ongoing reporting and analysis to inform and support business decisions.
• Creating and disseminating summary reports (eg, email and onsite channel performance reviews) to update stakeholders
• Interface with Sales and internal teams to address specific program performance issues
• Share channel performance data with internal teams, identify new market trends and strategies to improve on email/social media engagement

Requirements

• 2+ years digital marketing experience, preferably in multi-channel marketing

Education

• BA/BS in marketing is preferred
• Exceptional marketing strategy and campaign management skills
• Must be proactive and detail-oriented
• Strong ability to multi-task in a fast-paced environment
• Strong sense of self-direction and ability to lead and own projects
• Excellent teamwork, written and verbal communication skills
• Proven success in working with cross-functional teams
• Strong organizational, operational, analytical, and project management skills
• Strong ability to represent and communicate data-driven analysis to various departments
• Advanced MS Excel, PowerPoint skills
• Knowledge of direct to physician marketing a plus