Digital Media Engagement Specialist

Matrix Medical Communications, LLC; West Chester (Chester County); Hybrid; USD 65,000 - 75,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonuses

Flexible hybrid work environment

Professional growth opportunities

Job summary

A leading medical communications firm is seeking a Digital Media Engagement Specialist to expand their digital content reach. The role involves optimizing multichannel engagement strategies, monitoring performance metrics, and collaborating across teams. Candidates should have a Bachelor's degree and 3+ years of experience in digital marketing. This position offers a competitive salary and flexible hybrid work environment.

Qualifications

• 3+ years of experience in digital marketing, social media, or medical communications.
• Familiarity with HCP engagement tactics and compliance standards in healthcare marketing.
• Excellent written communication and attention to detail.

Responsibilities

• Support the development and execution of digital media campaigns.
• Monitor performance metrics and recommend optimizations.
• Collaborate with editorial, design, and sales teams.

Skills

Digital marketing

Social media engagement

Content creation

Data analysis

Project management

Education

Bachelor’s degree in marketing, communications, journalism

Tools

ActiveCampaign

Google Analytics

HubSpot

Job description

Overview

Matrix Medical Communications is a full-service medical communications and publishing company specializing in peer-reviewed journals, continuing medical education (CME/CE), and digital educational programs for healthcare professionals. Our mission is to advance medical knowledge through credible, engaging, and clinically relevant content.

Base pay range

$65,000.00/yr - $75,000.00/yr

Digital Media Engagement Specialist

Location: Hybrid (West Chester, PA)

Company: Matrix Medical Communications – A leader in medical communications and healthcare publishing

Position Overview

The Digital Media Engagement Specialist will play a key role in expanding the reach and impact of our digital medical content. This individual will be responsible for executing and optimizing multichannel engagement strategies — including email campaigns, social media, website content, video platforms, and digital advertising — to drive awareness and interaction among healthcare professionals and grow subscriber bases across platforms. This is an excellent opportunity for someone who is organized, creative, and data-driven, with a passion for medical communications and digital marketing.

Key Responsibilities

• Support the development and execution of digital media campaigns across web, email, and social media platforms.
• Monitor performance metrics (open rates, CTR, conversions, traffic, engagement) and recommend optimizations.
• Collaborate with editorial, design, and sales teams to align messaging and maximize audience reach and engagement.
• Foster sense of community around our brands through online engagement.
• Manage and update digital ad placements and tracking pixels (Google Tag Manager, AdButler, etc.).
• Assist with SEO, tagging, and analytics for web and email campaigns, in collaboration with data analyst.
• Engage professional audiences on LinkedIn, Facebook, and other relevant platforms to promote journal articles, videos, podcasts, and CME programs.
• Help maintain consistent brand voice and adherence to regulatory and medical accuracy standards.

Qualifications

• Bachelor’s degree in marketing, communications, journalism, or a related field.
• 3+ years of experience in digital marketing, social media, or medical communications (agency or publishing experience preferred).
• Familiarity with HCP engagement tactics and compliance standards in healthcare marketing.
• Experience with tools such as ActiveCampaign, Campaign Monitor, HubSpot, or similar.
• Working knowledge of Google Analytics, social media scheduling tools, and ad servers (AdButler, DoubleClick, DoubleVerify, etc.).
• Excellent written communication and attention to detail.
• Strong organizational and project management skills.
• Basic graphic design or video editing skills (Canva, Adobe, or similar) are a plus.

What We Offer

• Competitive salary and performance-based bonuses.
• Flexible hybrid work environment.
• Professional growth opportunities within a fast-growing healthcare communications company.

In addition to a resume, please provide a cover letter that details your skills and experience in relation to the above criteria, as well as any other pertinent information about yourself.