Senior Manager, Digital Ad Operations

HMP Global; Malvern (Chester County); Hybride; USD 110 000 - 150 000; Plein temps

Résumé du poste

HMP Global, a leading healthcare event and education company, seeks a Senior Manager, Digital Ad Ops to drive campaigns across display, video, email, and analytics. You will troubleshoot and optimize campaigns and deliver client reporting while coordinating with E-media, sales, and editorial teams.

Hybrid role with in-office Tue–Thu within 50 miles of Malvern, PA or East Windsor, NJ and remote Mon/Fri. Requirements include a Bachelor’s degree in a related field, strong Excel skills, and

Qualifications

• Bachelor's degree in related field required.
• Experience deploying high-volume digital ad campaigns.
• Experience with ad ops in an agency preferred.
• Strong Excel, data reporting and analytics skills.

Responsabilités

• Execute digital ad campaigns across display, video, email, SEM.
• Troubleshoot and optimize campaigns to meet client goals.
• Provide custom reporting to clients with insights.
• Monitor live campaigns for delivery, CPC, and conversions.
• Collaborate with E-media, sales, editorial teams.

Connaissances

Excel

HTML basics

SQL

Python

ETL concepts

Tableau

Data visualization

Campaign optimization

Ad operations

Communication

Driver's license

Formation

Bachelor's degree in Business Management/IS/BI/CS/Data Management

Outils

HubSpot

Google Analytics

Drupal

Photoshop

Description du poste

Hybrid – if within 50 miles of the Malvern, PA, or East Windsor, NJ office

• In-office Tuesdays, Wednesdays, and Thursdays
• Work from home on Mondays and Fridays

Salary: Commensurate with experience

Annual discretionary bonus eligible

HMP is a leading healthcare event and education company, with a dominant position in several therapeutic areas including Oncology, Psychiatry & Behavioral Health, Cardiovascular, Wound Care and Public Safety. With a mission to improve patient care, we deliver information and education to healthcare professionals through 400+ global, regional, and local events and reach over 4 million users monthly through digital networks and social channels.

We have an opportunity available for a Senior Manager, Digital Ad Ops to join our team. This role will focus on executing the overall strategy and tactics related to campaigns across the full spectrum of digital media: display, video, email, web analytics, SEM, etc. The successful candidate will have demonstrated experience managing, troubleshooting, and optimizing digital campaigns aimed at fulfilling client objectives, as well as experience providing custom reporting to clients.

Skills and Requirements

• Bachelor's degree in Business Management, Information Systems, Business Intelligence, Computer Sciences, Data Management, or related experience (required)
• Deploy high-volume of monthly digital ad campaigns
• Previous ad ops experience with an advertising/media agency (preferred)
• Demonstrated understanding of digital and ad serving terminology
• Experience troubleshooting internal and external ad server system issues
• Experiencer monitoring live campaigns for proper serving, click through action, and conversion
• Knowledge of engagement-based and impression-based campaigns as well as programmatic advertising
• Highly proficient in Microsoft Excel
• Basic HTML and coding skills in languages such as SQL and Python (preferred)
• Understanding of data warehousing and ETL techniques
• Knowledge of data gathering, cleaning and data transforming techniques
• Reporting and data visualization skills using software like Tableau
• Ability to QA and troubleshoot data
• Inline CSS and table-based HTML experience (preferred)
• Must be organized, detail oriented, proactive, self-motivated, and results driven
• Ability to communicate effectively between E-media, sales, and editorial departments
• Valid driver’s license
• Verifiable and consistent work history

Experience with:

• Making strategic decisions to optimize campaign results
• HubSpot (preferred)
• Google Analytics or equivalent
• Responsive emails for mobile
• Building and sending email campaigns from scratch
• Slicing layered Photoshop documents and building HTML
• Experience with basic API integrations
• Drupal (preferred)
• Statistical software

Knowledge of:

• Targeted email marketing and audience segmentation
• A/B testing

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