Contract Marketing & Business Development Specialist

Tucson Dermatology; Tucson (AZ); On-site; USD 50,000 - 70,000; Part time

Job summary

Tucson Dermatology is looking for a Marketing & Business Development Specialist to enhance the practice's visibility and patient engagement. This contract-based position involves creating cohesive social media strategies and fostering partnerships within the community.

The ideal candidate should have a strong background in digital marketing, content creation, and excellent relationship-building skills. Experience with tools like Canva and social media management is preferred.

Qualifications

• Proven experience in digital marketing, content creation, and business development.
• Strong understanding of social media algorithms and brand management.
• Creative, detail-oriented, and self-directed.

Responsibilities

• Develop and manage social media strategy and content calendar.
• Research new partnership opportunities and coordinate community events.
• Design referral strategies and communication initiatives.

Skills

Digital marketing expertise

Content creation

Social media management

Relationship-building skills

Tools

Canva

Meta Business Suite

Google Workspace

Job description

Overview

Tucson Dermatology is seeking a results-driven Marketing & Business Development Specialist to elevate our practice’s visibility, patient engagement, and brand growth. This contract-based role is ideal for a self-starter with expertise in digital marketing, referral strategy, and creative outreach. You’ll play a pivotal role in shaping both our external presence and internal collaboration strategies to drive growth across our medical and aesthetic service lines.

Responsibilities

• Social Media Strategy & Execution
  • Develop and manage a cohesive content calendar across platforms (Instagram, Facebook, LinkedIn).
  • Design and schedule engaging posts, stories, and reels that align with our brand voice.
  • Monitor engagement metrics, track leads from campaigns, and optimize based on performance.
• Business Development & Outreach
  • Research and pursue new partnership opportunities with local healthcare providers, community groups, and wellness partners.
  • Coordinate community events, expos, and networking functions on behalf of the practice.
  • Build referral relationships and maintain regular communication with key contacts.
• Referral Program Development
  • Design structured internal and external referral strategies:
    • Internal: Implement initiatives to promote provider-to-provider cross-referrals.
    • External: Launch and track a formal patient and partner referral program.
  • Build relationships with referring offices and ensure regular touchpoints, including tracking visits and gifts.
• Promotions, Print & Direct Advertising
  • Create and manage a MedSpa promotions calendar, coordinating with the front desk and aesthetic team.
  • Plan targeted print ads and explore direct mail campaigns.
• Public Relations & Community Engagement
  • Develop an outreach calendar for events, expos, sponsorships (e.g., golf associations, senior expos, chamber events).
  • Propose new PR opportunities and represent the practice at local engagements.
  • Build visibility through collaborations with local businesses and associations.
• Strategic Campaign Development
  • Build creative marketing campaigns with measurable goals and lead tracking.
  • Align messaging with patient experience, seasonal trends, and brand storytelling.
  • Regularly assess gaps and propose innovative campaign ideas for both clinical and aesthetic services.
• Physician Relationship & Recruitment Marketing
  • Develop employer branding materials to support physician recruitment.
  • Partner with leadership to market job openings and connect with residency programs and training institutions.
  • Track effectiveness of recruitment strategies and report outcomes.

Ideal Candidate

• Proven experience in digital marketing, content creation, and business development (preferably in healthcare or aesthetics).
• Strong understanding of social media algorithms, engagement tactics, and brand management.
• Excellent communication and relationship-building skills.
• Creative, detail-oriented, and self-directed with the ability to juggle multiple projects.
• Experience with Canva, Meta Business Suite, Google Workspace, and referral tracking tools preferred.

Bonus Points

• Prior experience in a dermatology, medical aesthetics, or private practice setting.
• Familiarity with patient acquisition funnels, email marketing, or leading reach platforms.
• Graphic design or video editing skills for digital storytelling.

If you’re passionate about connecting people with excellent care through strategic marketing, we’d love to hear from you.