Digital Marketing Specialist

Ezurio; Akron (OH); Hybrid; USD 60,000 - 90,000; Full time

Job summary

Ezurio is seeking a Digital Marketing specialist to drive multi-channel campaigns and support pipeline growth. You will manage paid, organic, AI search, and content channels while collaborating with Sales and Product Marketing in Akron, OH.

The role focuses on optimizing campaigns, SEO, marketing automation, and content development to build brand presence and generate qualified leads. This is a hybrid role requiring US work authorization.

Qualifications

• Bachelor's degree in Marketing, Communications or related field.
• 2–3 years of digital marketing experience.
• Experience across paid, organic, AI search and content channels.
• Strong analytical skills with GA tools and reporting proficiency.

Responsibilities

• Plan and execute multi-channel digital marketing campaigns across email, social, paid search, and organic channels.
• Assist website content updates, landing pages, SEO, and AI search optimization.
• Analyze campaign performance and report to marketing leadership.
• Manage paid advertising budgets and optimize cost-per-lead and ROI.
• Perform keyword research and on-page/off-page SEO best practices.
• Administer marketing automation workflows (Salesforce, Pardot, etc.).
• Support email marketing programs, including segmentation and A/B testing.
• Coordinate with design/content teams for collateral and video assets.
• Develop social content ahead of posting to grow engagement.
• Collaborate with marketing managers and sales to align campaigns with pipeline goals.
• Monitor industry trends and adjust digital strategies accordingly.
• Prepare ad-hoc campaign analyses and reports.

Skills

Analytical skills

Communication skills

Multi-channel marketing

Prioritization

Education

Bachelor's degree in Marketing/Communications

Tools

Google Analytics

Google Data Studio

Google Search Console

Google Tag Manager

Salesforce

Pardot

LinkedIn Advertising

Meta Business Suite

StackAdapt

Job description

We engineer connectivity and embedded compute solutions that power connected devices worldwide. With decades of experience, our solutions are secure by design, globally compliant and supported over long lifecycles.

About the Role

The Digital Marketing role will plan and execute multi-channel digital marketing campaigns to build brand awareness, generate demand, and support pipeline growth. This position will manage day-to-day execution across paid, organic, AI search, and content channels, working cross-functionally with sales and product marketing to increase engagement and lead generation. This role is hybrid in Akron, OH. Legal authorization to work in the US is required.

Responsibilities

• Plan and execute multi-channel digital marketing campaigns across email, social, paid search, organic social.
• Assist to manage company website content updates, landing pages, and on-page SEO and AI search optimization.
• Analyze campaign performance metrics and provide regular reporting to marketing leadership.
• Help to manage paid advertising budgets and optimize campaigns for cost-per-lead and ROI targets.
• Conduct keyword research and implement on-page and off-page SEO best practices.
• Administer marketing automation platform workflows (e.g., Salesforce, Pardot, Lead Forensics, etc.).
• Support email marketing programs, including list segmentation, automation workflows, and A/B testing.
• Coordinate with design and content teams to produce marketing collateral, graphics, and video assets.
• Support the development and scheduling of content for social media channels to grow brand engagement.
• Collaborate with the marketing managers and sales to align digital campaigns with lead generation and pipeline goals.
• Monitor industry trends and competitor digital strategies to inform recommendations.
• Prepare ad-hoc campaign analyses and reports as needed.

Qualifications

• Strong analytical skills with experience using tools like Google Analytics, Google Data Studio, Google Search Console, and Google Tag Manager
• Experience with digital advertising platforms, specifically Google Ads, LinkedIn Advertising, Meta Business Suite, StackAdapt, etc.
• Working knowledge of SEO tools, best practices, trends, and strategy, including keyword research, competitive analysis, etc.
• Experience with Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), related tools, and optimization strategies
• Time management skills and ability to prioritize multiple projects simultaneously
• Experience with Microsoft software programs (Excel, Word, PowerPoint, Outlook)
• Familiarity with creative tools (e.g. Adobe, Photoshop, Illustrator )
• Familiarity with marketing automation and CRM platforms (e.g., Salesforce, Pardot)
• Excellent communication skills, both written and oral
• Exceptional interpersonal skills and proven ability to collaborate with all levels of staff and operate with a high degree of independence and initiative

Education/Experience

• Bachelor’s degree in Marketing, Communications, or relevant field
• 2-3 years experience in digital marketing or a related role

We're an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.