Digital Marketing Analytics Specialist: Dashboards

Hired by Matrix, Inc; Orlando (FL); On-site; USD 70,000 - 90,000; Full time

Job summary

Matrix, Inc in Orlando is seeking a Digital Marketing Analytics Analyst to build and maintain dashboards and provide recurring reporting for marketing and brand stakeholders.

You will enable the attribution platform, run enablement sessions, and support AI tooling adoption to automate reporting. This role requires SQL, Power BI, and strong communication to explain insights to non-technical audiences.

Qualifications

• Bachelor's degree in Marketing, Analytics, Business, Statistics, Economics, Computer Science, or related field.
• 2+ years of experience in reporting, marketing analytics, or digital analytics.
• Experience building dashboards and recurring reporting for stakeholders.
• Experience with marketing and web data (GA, Google Ads, Meta Ads Manager, email providers).
• Understanding of digital marketing channels and performance measurement concepts.
• Strong communication and ability to explain numbers to non-technical audiences.

Responsibilities

• Build and maintain dashboards and recurring reporting for marketing, brand, and club stakeholders.
• Answer ad hoc data questions and explain campaign and channel performance.
• Maintain reporting accuracy and flag data quality issues.
• Serve as the team resource for marketing attribution platform, documentation, and support.
• Run enablement sessions and create documentation for team self-sufficiency.
• Support AI tooling adoption and automate recurring reporting tasks.
• Assist with campaign measurement, data quality checks, and readouts.
• Collaborate cross-functionally with marketing, brand, and data teams; communicate findings clearly.

Skills

Power BI

Excel

PowerPoint

SQL

Data storytelling

Marketing analytics

Education

Bachelor's degree

Tools

Snowflake

GA4

Google Ads

Meta Ads Manager

Job description

Matrix, Inc in Orlando is seeking a Digital Marketing Analytics Analyst to build and maintain dashboards and provide recurring reporting for marketing and brand stakeholders.

You will enable the attribution platform, run enablement sessions, and support AI tooling adoption to automate reporting. This role requires SQL, Power BI, and strong communication to explain insights to non-technical audiences.