Digital Marketing Analytics CRM Analytics

Hired by Matrix, Inc; Orlando (FL); On-site; USD 70,000 - 90,000; Full time

Job summary

Matrix, Inc in Orlando is seeking a Digital Marketing Analytics Analyst to build and maintain dashboards and provide recurring reporting for marketing and brand stakeholders.

You will enable the attribution platform, run enablement sessions, and support AI tooling adoption to automate reporting. This role requires SQL, Power BI, and strong communication to explain insights to non-technical audiences.

Qualifications

• Bachelor's degree in Marketing, Analytics, Business, Statistics, Economics, Computer Science, or related field.
• 2+ years of experience in reporting, marketing analytics, or digital analytics.
• Experience building dashboards and recurring reporting for stakeholders.
• Experience with marketing and web data (GA, Google Ads, Meta Ads Manager, email providers).
• Understanding of digital marketing channels and performance measurement concepts.
• Strong communication and ability to explain numbers to non-technical audiences.

Responsibilities

• Build and maintain dashboards and recurring reporting for marketing, brand, and club stakeholders.
• Answer ad hoc data questions and explain campaign and channel performance.
• Maintain reporting accuracy and flag data quality issues.
• Serve as the team resource for marketing attribution platform, documentation, and support.
• Run enablement sessions and create documentation for team self-sufficiency.
• Support AI tooling adoption and automate recurring reporting tasks.
• Assist with campaign measurement, data quality checks, and readouts.
• Collaborate cross-functionally with marketing, brand, and data teams; communicate findings clearly.

Skills

Power BI

Excel

PowerPoint

SQL

Data storytelling

Marketing analytics

Education

Bachelor's degree

Tools

Snowflake

GA4

Google Ads

Meta Ads Manager

Job description

At-a-Glance: Are you ready to build your career by joining a global hospitality company. If so, our client is hiring a Digital Marketing Analytics CRM Analytics. Position Type:

• Contract
• Onsite

Required

• Required qualifications
  • Bachelor's degree in Marketing, Analytics, Business, Statistics, Economics, Computer Science, or a related field.
  • 2 or more years of experience in reporting, marketing analytics, digital analytics, or a related field.
  • Demonstrated experience building and maintaining dashboards and recurring reporting for business stakeholders.
  • Experience working with marketing and web platform data, such as Google Analytics, Google Ads, Meta Ads Manager, or an email service provider.
  • Understanding of digital marketing channels and performance measurement concepts.
  • Strong communication and organizational skills, including the ability to explain a number to a non-technical audience.
• Experience with:
  • Power BI or a comparable data visualization platform
  • Excel and PowerPoint
• Working knowledge of SQL, with the ability and willingness to develop intermediate proficiency. Development support is provided.
• Experience equivalent to the education requirement may be accepted in lieu of the education requirement.
• Preferred qualifications
  • Familiarity with a cloud data warehouse such as Snowflake.
  • Familiarity with marketing attribution concepts, including multi touch attribution.
  • Exposure to incrementality testing, holdout design, or A/B testing methodology.
  • Experience supporting platform rollouts, enablement, or documentation.
  • Familiarity with AI tools or automation workflows used in analytics or reporting.

Responsibilities:

• Reporting and dashboards
  • Build and maintain dashboards and recurring reporting that marketing, brand, and club stakeholders rely on.
  • Answer ad hoc reporting and data questions, including pulling, checking, and explaining campaign and channel performance.
  • Maintain reporting accuracy and consistency, and flag data quality issues before they reach stakeholders.
• Platform enablement and adoption
  • Serve as the team resource for our marketing attribution platform, platform knowledge, documentation, and first line support for questions from analysts and stakeholders.
  • Run enablement sessions and build documentation so the wider team can use the platform independently.
  • Partner with the platform vendor and internal teams on configuration, new features, and issue resolution.
• AI tooling and automation
  • Support adoption of AI tooling across the team, testing agents and prompts built by the growth and AI group.
  • Apply automation to recurring reporting work to reduce manual effort and turnaround time.
  • Share what works and what does not, so the team applies these tools with judgment rather than by default.
• Campaign measurement support
  • Support campaign and channel measurement, including data quality checks and preparing results for readouts.
  • Assist with test setup and reporting, including holdout and lift measurement as the team's testing program m...
• Cross functional collaboration
  • Partner with marketing, brand, and data teams to support reporting, analysis, and optimization.
  • Communicate findings clearly to both technical and non-technical stakeholders.
  • Contribute to improving how the team builds and delivers reporting.