Digital Marketing Analytics Lead

Dal-Tile LLC; Dallas (TX); On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

Company match on 401k

Employee purchase discount

Tuition reimbursement

Job summary

Dal-Tile, the largest tile and natural stone manufacturer in the United States, seeks a results-driven SR Marketing Specialist to join its analytics-driven marketing team in Dallas. You will manage tagging strategy, analytics, and dashboards to measure digital, website, and offer performance and drive strategic insights.

Ideal candidates combine 4–6 years of relevant experience with a strong background in web analytics, data visualization tools, and cross-functional collaboration to influence

Qualifications

• Bachelor's degree in a related field or equivalent education and/or experience.
• 4-6 years relevant experience or equivalent education and/or experience.
• Good understanding of current and trending digital technologies preferred.
• Proficient in Adobe Photoshop, InDesign, Spark, and Premiere preferred.
• Experience in managing analytics for websites and analyzing campaigns (programmatic, social, email) preferred.

Responsibilities

• Manage tagging strategy and implementation across the web and analytics for digital marketing goals.
• Analyze and provide data-driven insights to understand performance and inform strategies.
• Manage analytics by tracking, measuring, analyzing, and reporting insights into digital marketing programs.
• Build dashboards with analytics platforms and explore data sets for recommendations.
• Identify data and customer insights and provide actionable recommendations.
• Support regular and ad-hoc reporting for campaigns, channels, website, and conversion funnel.
• Conduct data analysis of various web projects and ad-hoc requests.

Skills

Data analysis

Dashboard reporting

Communication skills

Data storytelling

Education

Bachelor's degree or equivalent education

Tools

Google Analytics

Google Tag Manager

Power BI

Tableau

Google Data Studio

Job description

Dal-Tile, the largest tile and natural stone manufacturer in the United States, seeks a results-driven SR Marketing Specialist to join its analytics-driven marketing team in Dallas. You will manage tagging strategy, analytics, and dashboards to measure digital, website, and offer performance and drive strategic insights.

Ideal candidates combine 4–6 years of relevant experience with a strong background in web analytics, data visualization tools, and cross-functional collaboration to influence