Marketing Reporting Analyst - (FT)

Dal-Tile Corp.; Dallas (TX); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

401k Company Match

Employee Purchase Discount

Tuition Reimbursement

Job summary

Dal-Tile Corp. is seeking a Marketing Reporting Analyst to join their team in Dallas, Texas. This position involves managing analytics for digital marketing goals and providing insights for data-driven decision-making.

The ideal candidate will hold a BA/BS degree in a quantitative field and possess 3-4 years of experience in digital analytics. The role requires proficiency in tools like Google Analytics and hands-on experience creating dashboards to track performance across various digital channels.

Dal-Tile offers a competitive salary, comprehensive benefits, and a supportive work environment for military veterans.

Qualifications

• 3 to 4 years of managing analytics for websites.
• Experience analyzing campaigns including programmatic and social media.
• Hands-on experience creating dashboards from analytics platforms.

Responsibilities

• Manage tagging strategy and implementation across the web.
• Analyze and provide data-driven insights on digital marketing performance.
• Support regular and ad-hoc reporting for campaigns and website performance.

Skills

Analytical reporting

Digital marketing analytics

Data visualization

Education

BA/BS degree in marketing, statistics, or quantitative discipline

Tools

Google Analytics

Google Tag Manager

Data visualization tools (Google Data Studio, Tableau)

Job description

Overview

Dal-Tile is looking for a motivated analytical professional to join the team to drive digital reporting and insights. The Marketing Reporting Analyst will collaborate with other marketing team members to understand digital goals in order to provide insights for business decision making.

Candidate should be passionate about the analytical reporting space and stay abreast of digital development. They should also have a strong understanding of digital domains and features and be able to set up reporting to track digital, website, page and offer performance.

Candidate Requirements

• Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
• Please note that we will NOT provide relocation assistance (Candidates are expected to relocate on own 3 weeks from time of offer acceptance).
• Employees are required to report in office 4 days a week / 7834 CF Hawn Freeway | Dallas, Texas 75217 (NO NEGOTIATION).
• This is a direct hire role; We are NOT open to employing through contractor or agency.

Major Function and Scope

• The Digital Data Analyst will manage tagging strategy and implementation across the web and will manage analytics and reporting for digital marketing goals and objectives.
• Analyze and provide data driven insights to better understand performance and inform strategies across digital marketing channels.
• Manage analytics by tracking, measuring, analyzing, and reporting insights into our digital marketing programs.
• Work with analytics platforms to build dashboards, explore data sets and make recommendations based on digital marketing performance.
• Proactively identify and surface data and customer insights and provide actionable recommendations based on learnings.
• Support regular and ad-hoc reporting for campaigns, channel, website, and conversion funnel performance on a weekly and monthly basis.
• Data analysis of various web projects and ad-hoc request.

Experience and Knowledge Required

• BA/BS degree in marketing, statistics, or other quantitative discipline.
• 3 to 4 years of managing analytics for websites and experience analyzing campaigns, including programmatic, social media and email marketing, etc.
• Prior experience with Google Tag Manager or similar required.
• Hands on experience creating dashboards from web analytics tools or other analytics platforms.
• Google Analytics.
• Digital Media Platform Analytics (Google Ads, Facebook, DSPs).
• Data Visualization Solutions, such as Google Data Studio, Domo, Tableau, or Power BI.

Competencies

• The ability to discover, analyze and clearly communicate data insights for action.
• Excellent communication skills.
• Forward-thinking, well-organized, and detail-oriented.

Other Pertinent Job Information

While performing the duties of this job, the employee is regularly required to stand, walk, sit, type, talk and hear. Specific vision abilities required by this position includes close vision, peripheral vision, and ability to adjust focus. Reasonable accommodations may be made to enable individuals with disabilities.

We offer competitive salary and a comprehensive benefits package, career opportunities, and an environment of creativity and growth. Examples include: Company Match on 401k, Employee Purchase Discount, and Tuition Reimbursement.

Dal-Tile is a proud supporter of our U.S. military, veterans and their families - Thank You for Your Service! Active military, transitioning service members and veterans are strongly encouraged to apply. Dal-Tile is an Equal Opportunity Employer (EEO) and is committed to an inclusive workplace.