Senior Marketing Analytics & Insights Specialist

Mohawk Industries; Dallas (TX); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Company Match on 401k

Employee Purchase Discount

Tuition Reimbursement

Job summary

Dal-Tile, a Mohawk Industries subsidiary, seeks a Senior Marketing Specialist in Dallas to drive digital reporting and insights for marketing goals. You will manage tagging, dashboards, and analytics across web channels to inform business decisions.

The role requires 4–6 years of analytics experience, proficiency with Google Analytics/Tag Manager, and data visualization tools like Power BI or Tableau. In-office four days weekly with competitive benefits.

Qualifications

• Bachelor’s degree in a related field or equivalent education and/or experience.
• 4–6 years of relevant analytics experience.
• Strong knowledge of current digital technologies.
• Experience creating dashboards from web analytics tools.

Responsibilities

• Lead tagging strategy across the web and manage analytics reporting for digital marketing goals.
• Analyze data to inform strategies across digital marketing channels.
• Build dashboards and explore data sets to derive actionable recommendations.
• Proactively surface insights to improve campaign performance.
• Support weekly and monthly reporting for campaigns, channels, and website metrics.

Skills

Digital analytics

Google Analytics

Tag Manager

Power BI

Tableau

Education

Bachelor’s degree in related field

Tools

Google Tag Manager

Power BI

Tableau

Google Data Studio

Job description

Dal-Tile, a Mohawk Industries subsidiary, seeks a Senior Marketing Specialist in Dallas to drive digital reporting and insights for marketing goals. You will manage tagging, dashboards, and analytics across web channels to inform business decisions.

The role requires 4–6 years of analytics experience, proficiency with Google Analytics/Tag Manager, and data visualization tools like Power BI or Tableau. In-office four days weekly with competitive benefits.