Digital Marketing Specialist — Content, SEO & Campaigns

Mohawk Industries; Dallas (TX); On-site; USD 52,000 - 70,000; Full time

Benefits offered by this job

Company Match on 401k

Employee Purchase Discount

Tuition Reimbursement

Job summary

Dal‑Tile in Dallas is seeking a Digital Marketing Specialist to support digital commerce initiatives by managing structured product content and optimizing it across platforms. This role ensures data accuracy and drives marketing performance.

You will develop dashboards, coordinate campaigns on Google Ads and Meta, and collaborate with Marketing, eCommerce, Product, and IT to improve customer experience and campaign effectiveness.

Qualifications

• Bachelor’s degree in a related field or equivalent education and/or experience.
• 2-4 years of job-related experience or equivalent education and/or experience.
• Familiarity with digital commerce workflows and content optimization practices preferred.
• Experience executing digital marketing campaigns and/or coordinating cross-functional projects preferred.

Responsibilities

• Ensure product data accuracy, completeness, and compliance with internal standards and channel requirements.
• Coordinate product content updates related to launches, lifecycle changes, and discontinuations.
• Perform audits and quality checks to maintain content integrity and publishing accuracy.
• Identify gaps, inconsistencies, and opportunities to improve product content quality and performance.
• Support SEO and digital content optimization initiatives in alignment with enhanced content standards.
• Facilitate execution of internal and external content requests to ensure delivery expectations are met.
• Analyze product content data and key metrics to evaluate effectiveness and adoption.
• Develop dashboards and reports using platform-native or business intelligence tools.
• Translate reporting insights into actionable recommendations for process and content improvements.
• Support alignment between digital asset management and product information systems to ensure accurate publishing.
• Develop documentation and training materials to support platform adoption and best practices.
• Collaborate with Marketing, eCommerce, Product, and IT teams to support digital content initiatives and projects.
• Build, launch, and manage paid digital campaigns across Google Ads, Meta, and other advertising platforms.
• Project manage the flow of blog content between writers, editors, and stakeholders to keep deliverables on schedule.
• Conduct keyword research in close partnership with the copywriter to support content and campaign strategy.
• Coordinate with vendors and agencies on campaign execution and deliverables.
• Perform QA on live campaigns, confirming landing pages, tracking, and creative are firing correctly.
• Maintain the BrightEdge keyword management dashboard and monitor ongoing SEO performance.
• Serve as first-pass reviewer on copywriter drafts before they move forward for approval.
• Support new strategy research to inform future campaign planning.
• Build and maintain project trackers across campaigns and initiatives.
• Own the creative request pipeline, requesting assets early and following up to keep deliverables on schedule.
• Perform other duties as needed.

Skills

Digital marketing

SEO

Content management

Analytics

Cross-functional collaboration

Campaign management

Education

Bachelor’s degree or equivalent

Tools

BrightEdge

Google Ads

Meta Ads

Job description

Dal‑Tile in Dallas is seeking a Digital Marketing Specialist to support digital commerce initiatives by managing structured product content and optimizing it across platforms. This role ensures data accuracy and drives marketing performance.

You will develop dashboards, coordinate campaigns on Google Ads and Meta, and collaborate with Marketing, eCommerce, Product, and IT to improve customer experience and campaign effectiveness.