SR MARKETING SPECIALIST

Mohawk Industries; Dallas (TX); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Company Match on 401k

Employee Purchase Discount

Tuition Reimbursement

Job summary

Dal-Tile, a Mohawk Industries subsidiary, seeks a Senior Marketing Specialist in Dallas to drive digital reporting and insights for marketing goals. You will manage tagging, dashboards, and analytics across web channels to inform business decisions.

The role requires 4–6 years of analytics experience, proficiency with Google Analytics/Tag Manager, and data visualization tools like Power BI or Tableau. In-office four days weekly with competitive benefits.

Qualifications

• Bachelor’s degree in a related field or equivalent education and/or experience.
• 4–6 years of relevant analytics experience.
• Strong knowledge of current digital technologies.
• Experience creating dashboards from web analytics tools.

Responsibilities

• Lead tagging strategy across the web and manage analytics reporting for digital marketing goals.
• Analyze data to inform strategies across digital marketing channels.
• Build dashboards and explore data sets to derive actionable recommendations.
• Proactively surface insights to improve campaign performance.
• Support weekly and monthly reporting for campaigns, channels, and website metrics.

Skills

Digital analytics

Google Analytics

Tag Manager

Power BI

Tableau

Education

Bachelor’s degree in related field

Tools

Google Tag Manager

Power BI

Tableau

Google Data Studio

Job description

Join the largest manufacturer of tile and natural stone in the United States and watch your career stand out with Dal-Tile, a subsidiary of Mohawk Industries.

Our close-knit team of dedicated professionals has made us the success we are today. In exchange for their hard work, we support our people with a family-friendly work environment, a commitment to promoting from within, unique benefits that go beyond just medical and dental, and a belief that every employee deserves a productive life outside of work. If this sounds outstanding to you, take the first step forward and explore a career with Dal-Tile.

Dal-Tile is looking for a motivated analytical professional to join the team to drive digital reporting and insights. The SR Marketing Specialist will collaborate with other marketing team members to understand digital goals in-order to provide insights for business decision making.

Candidate should be passionate about the analytical reporting space and stay abreast of digital development. They should also have a strong understanding of digital domains and features and be able to set up reporting to track digital, website, page and offer performance.

• Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time
• Please note that we will NOT provide relocation assistance (Candidates are expected to relocate on own 3 weeks from time of offer acceptance)
• Employees are required to report in office 4 days a week / 7834 CF Hawn Freeway | Dallas, Texas 75217 (NO NEGOTIATION)
• This is a direct hire role; We are NOT open to employing through contractor or agency

Major Function and Scope

• The SR Marketing Specialist will manage tagging strategy and implementation across the web and will manage analytics and reporting for digital marketing goals and objectives.
• Analyze and provide data driven insights to better understand performance and inform strategies across digital marketing channels
• Manage analytics by tracking, measuring, analyzing, and reporting insights into our digital marketing programs
• Work with analytics platforms to build dashboards, explore data sets and make recommendations based on digital marketing performance
• Proactively identify and surface data and customer insights and provide actionable recommendations based on learnings
• Support regular and ad-hoc reporting for campaigns, channel, website, and conversion funnel performance on a weekly and monthly basis
• Data analysis of various web projects and ad-hoc request

Experience And Knowledge Required

• Bachelor’s degree in a related field or equivalent education and/or experience.
• 4-6 years’ relevant experience or equivalent education and/or experience.
• Good understanding of current and trending digital technologies preferred
• Proficient in Adobe Photoshop, InDesign, Spark, and Premiere preferred
• Experience in managing analytics for websites and experience analyzing campaigns, including programmatic, social media and email marketing, etc. preferred
• Prior experience with Google Tag Manager or similar preferred
• Hands-on experience creating dashboards from web analytics tools or other analytics platforms preferred

Google Analytics

Digital Media Platform Analytics (Google Ads, Facebook, DSPs) preferred

Data Visualization Solutions, such as Google Data Studio, Domo, Tableau, or Power BI

Competencies

• The ability to discover, analyze and clearly communicate data insights for action
• Excellent communication skills
• Forward-thinking, well-organized, and detail-oriented

Other Pertinent Job Information

While performing the duties of this job, the employee is regularly required to stand, walk, sit, type, talk and hear. Specific vision abilities required by this position includes close vision, peripheral vision, and ability to adjust focus. Reasonable accommodations may be made to enable individuals with disabilities.

We offer competitive salary and a comprehensive benefits package, career opportunities, and an environment of creativity and growth. Examples include: Company Match on 401k, Employee Purchase Discount, and Tuition Reimbursement.

Dal-Tile is a proud supporter of our U.S. military, veterans and their families - Thank You for Your Service!

Active military, transitioning service members and veterans are strongly encouraged to apply.

Mohawk Industries, Inc. is an Equal Opportunity Employer including disability/veteran committed to an inclusive workplace and a proud Drugs Don’t Work participant.