SR MARKETING SPECIALIST

Dal-Tile LLC; Dallas (TX); On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

Company match on 401k

Employee purchase discount

Tuition reimbursement

Job summary

Dal-Tile, the largest tile and natural stone manufacturer in the United States, seeks a results-driven SR Marketing Specialist to join its analytics-driven marketing team in Dallas. You will manage tagging strategy, analytics, and dashboards to measure digital, website, and offer performance and drive strategic insights.

Ideal candidates combine 4–6 years of relevant experience with a strong background in web analytics, data visualization tools, and cross-functional collaboration to influence

Qualifications

• Bachelor's degree in a related field or equivalent education and/or experience.
• 4-6 years relevant experience or equivalent education and/or experience.
• Good understanding of current and trending digital technologies preferred.
• Proficient in Adobe Photoshop, InDesign, Spark, and Premiere preferred.
• Experience in managing analytics for websites and analyzing campaigns (programmatic, social, email) preferred.

Responsibilities

• Manage tagging strategy and implementation across the web and analytics for digital marketing goals.
• Analyze and provide data-driven insights to understand performance and inform strategies.
• Manage analytics by tracking, measuring, analyzing, and reporting insights into digital marketing programs.
• Build dashboards with analytics platforms and explore data sets for recommendations.
• Identify data and customer insights and provide actionable recommendations.
• Support regular and ad-hoc reporting for campaigns, channels, website, and conversion funnel.
• Conduct data analysis of various web projects and ad-hoc requests.

Skills

Data analysis

Dashboard reporting

Communication skills

Data storytelling

Education

Bachelor's degree or equivalent education

Tools

Google Analytics

Google Tag Manager

Power BI

Tableau

Google Data Studio

Job description

Join the largest manufacturer of tile and natural stone in the United States and watch your career stand out with Dal-Tile, a subsidiary of Mohawk Industries.

Our close-knit team of dedicated professionals has made us the success we are today. In exchange for their hard work, we support our people with a family-friendly work environment, a commitment to promoting from within, unique benefits that go beyond just medical and dental, and a belief that every employee deserves a productive life outside of work.

Dal-Tile is looking for a motivated analytical professional to join the team to drive digital reporting and insights. The SR Marketing Specialist will collaborate with other marketing team members to understand digital goals in-order to provide insights for business decision making.

Candidate should be passionate about the analytical reporting space and stay abreast of digital development. They should also have a strong understanding of digital domains and features and be able to set up reporting to track digital, website, page and offer performance

• Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time
• Please note that we will NOT provide relocation assistance (Candidates are expected to relocate on own 3 weeks from time of offer acceptance)
• Employees are required to report in office 4 days a week / 7834 CF Hawn Freeway | Dallas, Texas 75217 (NO NEGOTIATION)
• This is a direct hire role; We are NOT open to employing through contractor or agency

Major Function and Scope

• The SR Marketing Specialist will manage tagging strategy and implementation across the web and will manage analytics and reporting for digital marketing goals and objectives.
• Analyze and provide data driven insights to better understand performance and inform strategies across digital marketing channels
• Manage analytics by tracking, measuring, analyzing, and reporting insights into our digital marketing programs
• Work with analytics platforms to build dashboards, explore data sets and make recommendations based on digital marketing performance
• Proactively identify and surface data and customer insights and provide actionable recommendations based on learnings
• Support regular and ad-hoc reporting for campaigns, channel, website, and conversion funnel performance on a weekly and monthly basis
• Data analysis of various web projects and ad-hoc request

Experience And Knowledge Required

Bachelors degree in a related field or equivalent education and/or experience.

4-6 years relevant experience or equivalent education and/or experience.

Good understanding of current and trending digital technologies preferred

Proficient in Adobe Photoshop, InDesign, Spark, and Premiere preferred

Experience in managing analytics for websites and experience analyzing campaigns, including programmatic, social media and email marketing, etc. preferred

Prior Experience With Google Tag Manager Or Similar Preferred

Hands-on experience creating dashboards from web analytics tools or other analytics platforms preferred

Google Analytics

Digital Media Platform Analytics (Google Ads, Facebook, DSPs) preferred

Data Visualization Solutions, such as Google Data Studio, Domo, Tableau, or Power BI

Competencies

• The ability to discover, analyze and clearly communicate data insights for action
• Excellent communication skills
• Forward-thinking, well-organized, and detail-oriented

Other Pertinent Job Information

While performing the duties of this job, the employee is regularly required to stand, walk, sit, type, talk and hear. Specific vision abilities required by this position includes close vision, peripheral vision, and ability to adjust focus. Reasonable accommodations may be made to enable individuals with disabilities.

We offer competitive salary and a comprehensive benefits package, career opportunities, and an environment of creativity and growth. Examples include: Company Match on 401k,Employee Purchase Discount, and Tuition Reimbursement.

Dal-Tile is a proud supporter of our U.S. military, veterans and their families - Thank You for Your Service!

Active military, transitioning service members and veterans are strongly encouraged to apply.

Mohawk Industries, Inc. is an Equal Opportunity Employer including disability/veteran committed to an inclusive workplace and a proud Drugs Dont Work participant.

Job Type Professional Opportunities

Req ID 94990