Performance-Driven Digital Marketing Specialist

Dal-Tile Corp.; Dallas (TX); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Company Match on 401k

Employee Purchase Discount

Tuition Reimbursement

Job summary

Dal-Tile Corp. is seeking a Digital Marketing Specialist in Dallas, Texas, to support the execution of strategies aimed at driving traffic and generating leads. The role involves managing paid and organic search initiatives through platforms like Google Ads and Meta. Candidates should have a strong background in digital marketing principles, SEO practices, and performance analysis. The position offers competitive salary and benefits, including a 401k match and employee discounts, and encourages veterans to apply.

Qualifications

• 2+ years of digital marketing, SEM, or related experience.
• Experience with digital marketing tools and platforms is preferred.
• Google Ads certification is a plus.

Responsibilities

• Plan, build, and optimize paid search campaigns on various platforms.
• Conduct keyword research for paid and organic search.
• Analyze campaign performance and provide insights.
• Collaborate with creative teams for effective ad content.

Skills

Digital marketing strategies

Search Engine Optimization (SEO)

Paid search advertising

Data analysis

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, Communications, or a related field

Tools

Google Ads

Meta Ads Manager

Bing Ads

Google Analytics

Google Tag Manager

Microsoft Office Suite

Job description

Dal-Tile Corp. is seeking a Digital Marketing Specialist in Dallas, Texas, to support the execution of strategies aimed at driving traffic and generating leads. The role involves managing paid and organic search initiatives through platforms like Google Ads and Meta. Candidates should have a strong background in digital marketing principles, SEO practices, and performance analysis. The position offers competitive salary and benefits, including a 401k match and employee discounts, and encourages veterans to apply.