Digital Marketing Analyst - Campaigns, Analytics & Growth

Greystone & Co II LLC; West Albany (NY); On-site; USD 95,000 - 105,000; Full time

Benefits offered by this job

Base salary + bonus

Discretionary bonus

Job summary

Greystone is seeking a motivated digital marketing professional to manage our digital platform, including multiple websites, email campaigns, and social profiles, working with the Digital Marketing Manager and agency partners.

You will track, analyze, and report on digital performance, including paid media, to inform strategy and optimize results. You will collaborate with the communications function and originators to keep campaigns moving in a fast-paced environment.

Qualifications

• 2 to 4 years of experience in digital marketing, including email, social, or web.
• A desire to grow a marketing career, with the versatility to learn new skills and cover more than one function.
• Strong analytical and reporting skills with the ability to turn performance data into clear takeaways.
• Excellent written communication and attention to detail.
• Ability to manage multiple priorities and collaborate across teams, including building relationships with originators.
• Experience with HubSpot, Google Analytics, and WordPress is a plus.
• Bachelor’s degree in marketing, communications, business, or a related field.

Responsibilities

• Execute day-to-day digital marketing activity across email, social, and website in support of the digital strategy; build, schedule, and deploy email campaigns, and maintain a consistent cadence across the firm’s email programs.
• Manage the social media content calendar and publish content across the firm’s profiles; maintain and improve content accuracy, brand consistency, and effectiveness across the firm’s websites.
• Coordinate with agency partners on day-to-day deliverables, timelines, and quality; escalate issues to the Digital Marketing Manager as needed.
• Track, analyze, and report on the performance of digital channels and campaigns; build recurring performance reports and dashboards for the team and partners.

Skills

Digital marketing

Analytics

Written communication

Cross-functional collaboration

Multi-tasking

Education

Bachelor's degree in marketing, communications, business, or related field

Tools

HubSpot

Google Analytics

WordPress

Job description

Greystone is seeking a motivated digital marketing professional to manage our digital platform, including multiple websites, email campaigns, and social profiles, working with the Digital Marketing Manager and agency partners.

You will track, analyze, and report on digital performance, including paid media, to inform strategy and optimize results. You will collaborate with the communications function and originators to keep campaigns moving in a fast-paced environment.