Growth-Focused Digital Marketing Analyst

Greystone; New York (NY); On-site; USD 95,000 - 105,000; Full time

Job summary

Greystone, a national commercial real estate finance leader, is seeking a digital marketing professional to oversee email, social, and website campaigns. You will partner with marketing and communications to optimize content and lead generation while reporting on performance.

The role emphasizes cross-functional collaboration, data-driven optimization, and growth within a fast-paced environment. HubSpot, GA, and WordPress experience are a plus, with a base salary and discretionary bonus offered.

Qualifications

• 2 to 4 years of experience in digital marketing, including email, social, or web
• Desire to grow a marketing career with versatility to learn multiple functions
• Strong ability to turn performance data into clear takeaways
• Excellent written communication and attention to detail
• Ability to collaborate across teams and build relationships with originators
• Experience with HubSpot, GA, and WordPress is a plus
• Bachelor’s degree in marketing, communications, business, or related field

Responsibilities

• Execute day-to-day digital marketing activity across email, social, and website
• Build, schedule, and deploy email campaigns with a consistent cadence
• Manage the social media content calendar and publish posts
• Maintain and improve content across the firm’s websites for navigation and conversion
• Coordinate with agency partners on timelines and quality
• Monitor lead routing from website submissions and ensure timely handoff
• Track, analyze, and report on digital channel performance
• Build recurring performance reports and dashboards
• Translate data into actionable insights to inform strategy
• Support testing and optimization to improve lead quality and engagement
• Monitor website and campaign performance for issues and opportunities
• Partner with communications to keep content aligned
• Provide backup coverage for communications deliverables
• Share performance insights to inform messaging decisions
• Build relationships with originators to support digital campaigns
• Submit and track IT requests for the digital team
• Monitor competitor and industry digital activity

Skills

Digital marketing

Email marketing

Social media

Analytics

HubSpot

Google Analytics

WordPress

Education

Bachelor’s degree in marketing

Bachelor’s degree in communications

Bachelor’s degree in business

Tools

HubSpot

Google Analytics

WordPress

Job description

Greystone, a national commercial real estate finance leader, is seeking a digital marketing professional to oversee email, social, and website campaigns. You will partner with marketing and communications to optimize content and lead generation while reporting on performance.

The role emphasizes cross-functional collaboration, data-driven optimization, and growth within a fast-paced environment. HubSpot, GA, and WordPress experience are a plus, with a base salary and discretionary bonus offered.