Digital Marketing Analyst

Greystone; New York (NY); On-site; USD 95,000 - 105,000; Full time

Job summary

Greystone, a national commercial real estate finance leader, is seeking a digital marketing professional to oversee email, social, and website campaigns. You will partner with marketing and communications to optimize content and lead generation while reporting on performance.

The role emphasizes cross-functional collaboration, data-driven optimization, and growth within a fast-paced environment. HubSpot, GA, and WordPress experience are a plus, with a base salary and discretionary bonus offered.

Qualifications

• 2 to 4 years of experience in digital marketing, including email, social, or web
• Desire to grow a marketing career with versatility to learn multiple functions
• Strong ability to turn performance data into clear takeaways
• Excellent written communication and attention to detail
• Ability to collaborate across teams and build relationships with originators
• Experience with HubSpot, GA, and WordPress is a plus
• Bachelor’s degree in marketing, communications, business, or related field

Responsibilities

• Execute day-to-day digital marketing activity across email, social, and website
• Build, schedule, and deploy email campaigns with a consistent cadence
• Manage the social media content calendar and publish posts
• Maintain and improve content across the firm’s websites for navigation and conversion
• Coordinate with agency partners on timelines and quality
• Monitor lead routing from website submissions and ensure timely handoff
• Track, analyze, and report on digital channel performance
• Build recurring performance reports and dashboards
• Translate data into actionable insights to inform strategy
• Support testing and optimization to improve lead quality and engagement
• Monitor website and campaign performance for issues and opportunities
• Partner with communications to keep content aligned
• Provide backup coverage for communications deliverables
• Share performance insights to inform messaging decisions
• Build relationships with originators to support digital campaigns
• Submit and track IT requests for the digital team
• Monitor competitor and industry digital activity

Skills

Digital marketing

Email marketing

Social media

Analytics

HubSpot

Google Analytics

WordPress

Education

Bachelor’s degree in marketing

Bachelor’s degree in communications

Bachelor’s degree in business

Tools

HubSpot

Google Analytics

WordPress

Job description

Greystone is a private national commercial real estate finance company with an established reputation as a leader in multifamily and healthcare finance, with $13 billion in loan originations in 2025. The firm consistently ranks in the Top 10 for Fannie Mae & Freddie Mac by multifamily loan volume and is the #1* Overall HUD Multifamily and Healthcare Lender in the country. Greystone also ranks nationally as a top affordable housing, seniors housing, and small balance loan lender. At Greystone, charity is at the heart of who we are and what we do.

At Greystone, everything we do is driven by our purpose of improving others’ lives. As we work hard to maintain our ranking as a top national commercial real estate lender, our culture of caring and support is just as important. We don’t just say "Where People Matter" – we lead with this mantra every day to guide our actions and behaviors. Greystone is committed to fostering and preserving a culture of inclusion. Belonging is at the heart of our culture of caring, integrity and excellence and is a driving force behind our entrepreneurial spirit and creativity.

The corporate marketing team is looking for a motivated digital marketing professional ready to take the next step in their career. You will share responsibility for our entire digital platform, which includes several websites, numerous email marketing campaigns, and our social media profiles, working alongside the Digital Marketing Manager and our agency partners. You will track, analyze, and report on digital performance, including paid media, to inform strategy and optimize results. Working side by side with our communications function and building relationships with our originators, you will bring a digital lens to shared work and help cover for one another so campaigns keep moving.

The ideal candidate is proactive and detail-oriented, with a passion for marketing and a desire to keep growing and learning. They thrive in a fast-paced environment, excel at cross-functional collaboration, and adapt to shifting priorities. Hands-on experience with HubSpot, Google Analytics, and WordPress is a plus.

Primary Duties And Responsibilities

Execution & Campaign Management

• Execute day-to-day digital marketing activity across email, social, and website in support of the digital strategy
• Build, schedule, and deploy email campaigns, and maintain a consistent cadence across the firm’s email programs
• Manage the social media content calendar and publish content across the firm’s profiles
• Maintain and continually improve the accuracy, brand consistency, and effectiveness of content across the firm’s websites, strengthening navigation, usability, and conversion paths to better serve visitors and support lead generation
• Coordinate with agency partners on day-to-day deliverables, timelines, and quality, escalating issues to the Digital Marketing Manager as needed
• Monitor lead routing from website form submissions to confirm timely, accurate handoff, and flag any breakdowns

Analytics & Reporting

• Track, analyze, and report on the performance of digital channels and campaigns, including website, email, social, and agency-run paid media
• Build and maintain recurring performance reports and dashboards for the marketing team and business partners
• Translate data into clear insights and recommendations that inform strategy and optimize results
• Support testing and optimization efforts to improve lead quality, engagement, and conversion
• Monitor website and campaign performance for issues and opportunities

Cross-Functional Support

• Partner closely with the communications function, sharing context and supporting each other’s work so email, social, and web content stay aligned
• Provide backup coverage for communications deliverables as needed, and serve as the go-to resource on digital tools and systems
• Share performance insights with the communications function to inform content and messaging decisions
• Build relationships with originators to understand their needs and support them with digital content and campaigns
• Submit and track IT requests and project work on behalf of the digital team
• Monitor competitor and industry digital activity and share findings with the team

Qualifications

• 2 to 4 years of experience in digital marketing, including email, social, or web
• A desire to grow a marketing career, with the versatility to learn new skills and cover more than one function
• Working knowledge of analytics and reporting, including turning performance data into clear takeaways
• Strong written communication skills and attention to detail
• Ability to manage multiple priorities and collaborate across teams, including building relationships with originators
• Experience with HubSpot, Google Analytics, and WordPress is a plus
• Bachelor’s degree in marketing, communications, business, or a related field

Greystone offers a competitive base salary and bonus. The base salary range for this position is $95,000 to $105,000/year. The specific compensation that will be offered is based on an understanding of the hired candidates’ qualifications at the time of hire. Employees are eligible for a discretionary bonus based on employee work performance reviewed during the annual review process.

At Greystone, we believe that finding creative solutions for our clients comes from the collaboration of people with diverse backgrounds and perspectives. We strive to build a work environment that empowers all individuals with opportunities to channel their entrepreneurial spirit. Greystone is an EEO employer.

For HUD's 2025 fiscal year ending September 30, 2025. Based upon combined firm commitments received by Greystone Funding Company LLC and Greystone Servicing company LLC and excludes risk sharing and hospital loans.