Growth Marketing Specialist: Digital Campaigns & Analytics

Addison Group; Charlotte (NC); On-site; USD 65,000 - 90,000; Full time

Job summary

Addison Group is seeking a Marketing Specialist to support revenue growth initiatives across multiple markets. This role will execute marketing campaigns, manage digital platforms, lead generation, and create marketing collateral in a fast-paced, collaborative environment.

Ideal candidate is highly organized, analytical, detail-oriented, with hands-on experience in digital advertising, CRM and marketing automation (HubSpot), website management, SEO, and analytics.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.
• 3-5 years of experience in marketing, digital marketing, B2B marketing, marketing operations, or a related role.
• Experience managing Google Ads and other digital advertising campaigns.
• Hands-on experience using HubSpot or a similar CRM and marketing automation platform.
• Experience using Google Analytics 4 and Google Search Console.
• Working knowledge of SEO best practices.
• Strong organizational, analytical, and problem-solving skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Strong attention to detail and ability to manage multiple projects simultaneously.

Responsibilities

• Execute marketing initiatives that support revenue growth across multiple markets.
• Collaborate with marketing and sales leadership to implement campaigns that generate qualified leads.
• Build targeted prospect lists using CRM, prospecting, and data platforms.
• Conduct market and competitor research to support marketing and business development.
• Support new market launches and other strategic growth projects.
• Create marketing collateral and campaign assets to support the sales organization.
• Support trade shows, customer events, and other marketing initiatives.
• Build and launch email marketing campaigns and sequences using HubSpot or similar platforms.
• Create landing pages, forms, lists, workflows, and other campaign assets.
• Build audience lists using CRM data and third-party prospecting tools.
• Execute integrated marketing campaigns under the direction of marketing leadership.
• Maintain accurate marketing data and campaign assets.
• Monitor campaign performance and identify opportunities for continuous improvement.

Skills

Organizational skills

Analytical skills

Communication skills

Multitasking

Problem-solving

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

HubSpot

Google Ads

Google Analytics 4

Google Search Console

Apollo

Looker Studio

Job description

Addison Group is seeking a Marketing Specialist to support revenue growth initiatives across multiple markets. This role will execute marketing campaigns, manage digital platforms, lead generation, and create marketing collateral in a fast-paced, collaborative environment.

Ideal candidate is highly organized, analytical, detail-oriented, with hands-on experience in digital advertising, CRM and marketing automation (HubSpot), website management, SEO, and analytics.