Digital Marketing Analyst

EFCO Corp.; Des Moines (IA); On-site; USD 50,000 - 70,000; Full time

Job summary

EFCO Corp. is seeking a Digital Marketing Specialist to join their team in Des Moines. This role focuses on enhancing product demand through effective digital marketing strategies, content creation, and performance analysis. The ideal candidate will have a Bachelor's degree in Marketing and relevant experience. Join us in the opportunity to impact the future of concrete solutions with creativity and innovation.

Benefits

Flexible work hours

Professional development opportunities

Health and wellness programs

Qualifications

• 2-4 years of experience in digital marketing preferred.
• Proficiency in SEO and SEM strategies required.
• Excellent communication, problem-solving, and organizational skills.

Responsibilities

• Create engaging social media posts and develop content for marketing emails.
• Monitor campaign performance and analyze digital marketing metrics.
• Manage website analytics using tools like Google Analytics.

Skills

SEO

SEM

Content Creation

Data Analysis

Social Media Management

Education

Bachelor’s degree in Marketing, Digital Marketing, or Digital Analytics

Tools

Google Analytics

SEM Rush

Salesforce

Adobe Suite

Excel

WordPress

SharePoint

Job description

1800 NE Broadway Ave, Des Moines, IA 50313, USA

Job Description

Posted Tuesday, June 17, 2025 at 6:00 AM

Don’t miss the opportunity to join a growing, people-focused company! Established in 1934 and headquartered in Des Moines, IA, EFCO serves a diverse range of customers worldwide. At EFCO, we embrace every challenge, turn vision into reality, and provide cutting-edge Innovative solutions. Our commitment to Super Service allows us to build lasting relationships grounded in Integrity. From engineering and design to manufacturing, supply, and field service, we deliver top-quality concrete forming and shoring products and services that make construction safer and more efficient; helping our customers realize the Lowest in-Place Concrete Cost (LIPCC).

Purpose: Supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website and social media. Develops, curates, and deploys compelling content to attract, engage and retain visitors and promote sales. Prepares and launches social media, email, and other digital marketing campaigns. Collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions .

EFCO Culture Statement

Act with INTEGRITY by demonstrating honesty, responsibility, trustworthiness, and respect in all actions. Strive for QUALITY through continuous improvement and data-driven decision-making. Embrace INNOVATION by being self-aware, collaborative, and curious. Deliver SUPER SERVICE by creating value and consistently exceeding customer expectations.

Essential Functions

Digital Marketing Content Creation (45%):

• Create engaging social media posts tailored to platform best practices and brand guidelines.
• Develop and write content for marketing emails, including subject lines, body copy, and calls-to-action.
• Write and edit LinkedIn articles and website content optimized for SEO and audience engagement.
• Design or coordinate the creation of assets for digital content, such as graphics, images, and videos.
• Collaborate with the marketing team to ensure content aligns with strategic goals and brand voice.
• Maintain a consistent publishing schedule across digital channels, including social media and email.
• Ensure all content is reviewed, proofed, and approved prior to distribution.

Digital Marketing Analysis (25%):

• Monitor and interpret campaign performance across digital channels (social, email, paid media, etc.).
• Identify trends, opportunities, and gaps by tracking key KPIs like conversions, engagement, and ROI.
• Develop and maintain marketing dashboards and regular performance reports.
• Conduct analysis to determine the effectiveness of different channels and content types.
• Collaborate with cross-functional teams to align content and campaign performance with business strategies and objectives.

Website Management & Analytics (20%):

• Analyze user behavior on the website using tools like Google Analytics/GA4
• Track site performance and provide recommendations to improve user experience and conversion rates.
• Monitor SEO performance and suggest on-page optimizations based on keyword data and search trends.
• Conduct A/B tests on web elements (headlines, CTAs, page layout) and report on outcomes.
• Support content updates by providing performance feedback and content structure recommendations.

Competitive Research (10%):

• Monitor competitor digital activity across websites, social media, email, and paid campaigns.
• Identify content strategies and formats used successfully by competitors.
• Benchmark performance metrics against industry standards to identify areas for improvement.
• Provide insights on emerging trends, new tools, and innovative tactics used by competitors.
• Summarize competitive findings to inform digital marketing strategies and campaign development.

Additional duties may be assigned to meet organizational goals and priorities. Duties and responsibilities, as required by business necessity, may be added, deleted, or changed at any time at the discretion of management, formally or informally, either verbally or in writing, to meet organizational goals and priorities.

Core Competencies

Service Orientation: Anticipating and fulfilling customer needs

Collaboration: Works effectively with others to achieve shared goals

Direction/Planning/Organization: Establishes clear objectives and organizes resources efficiently to meet them

Organizational Awareness: Understands EFCO’s structure, culture, and goals to navigate resources effectively

Judgment: Uses sound reasoning to make well-considered decisions

Position Qualifications

Education: Bachelor’s degree in Marketing, Digital Marketing, or Digital Analytics required

Experience:2-4 years of experience preferred

Computer Skills: Google Analytics, SEM Rush, Salesforce, Adobe Suite, Excel or other data visualization tools, WordPress, and SharePoint preferred.

Other Requirements: Must also demonstrate proficiency in SEO and SEM strategies. The role requires excellent communication, problem-solving, organizational, and training skills. Must be able to quickly learn new skills, work effectively under pressure, exercise soundjudgment, and maintain confidentiality.

EFCO is an Equal Opportunity Employer . Qualified applicants for employment will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

1800 NE Broadway Ave, Des Moines, IA 50313, USA