Digital Marketing Analyst - Remote

Thriveworks; United States; Remote; USD 50,000 - 75,000; Full time

Job summary

Thriveworks is seeking a Digital Marketing Analyst to enhance visibility through SEO and paid media strategies. This remote role involves analyzing performance data, collaborating across teams, and executing campaigns that drive business results. Join a leading mental healthcare company that values diversity and offers opportunities for professional growth.

Benefits

Excellent team culture

Comprehensive health, dental, vision, and life insurance

401K with 3% employer match

Paid time off and holidays

Opportunities for professional growth and advancement

Qualifications

• 2-3 years in digital marketing with SEO experience preferred.
• Proficient in SEO tools and analytics.
• Organized and adaptable in fast-paced environments.

Responsibilities

• Analyze site performance using SEO tools and create reports.
• Develop research briefs and collaborate on marketing initiatives.
• Conduct keyword research and support A/B testing.

Skills

SEO principles

Content optimization

Keyword strategies

Analytical mindset

Effective communication

Tools

Google Analytics

SEMrush

Google Ads

Excel

Google Sheets

Job description

Join us as a Digital Marketing Analyst - Remote at Thriveworks

Thriveworks is a leading mental healthcare company in the USA, with over 2,800 employees, founded and led by clinicians. Our vision is to be America’s most valued mental healthcare provider, fostering a supportive environment for our teams and delivering high-quality care to communities.

About the Role

We are seeking a detail-oriented, data-curious Digital Marketing Specialist to support our Organic Search (SEO) and Paid Marketing strategies. This role focuses on increasing our visibility through SEO and local search, working closely with our SEO and paid media teams to execute, analyze, and optimize campaigns that deliver real business results. You will own projects from conception to execution, analyze performance data, and collaborate across teams to enhance our SEO, content, and user experience.

Key Responsibilities

• Analyze site and technical performance using SEO tools; create reports and recommend actions to stakeholders.
• Develop research briefs with SEO strategies and collaborate on content and marketing initiatives.
• Perform competitive analysis and translate insights into actionable projects.
• Conduct deep dives into data to identify trends and opportunities.
• Perform keyword research to identify content gaps and guide on-page SEO.
• Collaborate with content and tech teams to create assets that support SEO and branding goals.
• Support location data accuracy, reputation management, and business listings.

SEM/Paid Media Responsibilities

• Assist in building, updating, and QA of campaigns.
• Analyze campaign performance and recommend optimizations.
• Support A/B testing and landing page improvements.
• Identify keyword overlaps and align messaging across channels.
• Maintain campaign tracking and hygiene.

Qualifications

• 2-3 years in digital marketing, with experience in SEO and local SEO preferred.
• Strong understanding of SEO principles, content optimization, and keyword strategies.
• Proficient in Excel/Google Sheets; experienced with Google Analytics, Search Console, SEMrush, or Google Ads.
• Analytical mindset with the ability to translate data into insights.
• Effective communicator and team collaborator.
• Organized, adaptable, and proactive in fast-paced environments.

Benefits

• Excellent team culture
• Comprehensive health, dental, vision, and life insurance
• 401K with 3% employer match
• Paid time off and holidays
• Additional coverage options available
• Opportunities for professional growth and advancement

At Thriveworks, we value diversity and are an Equal Opportunity Employer. We encourage candidates of all backgrounds to apply and bring their unique perspectives to our team.