Digital Marketing Analyst

Law Offices Of Keshab Raj Seadie, P.c.; United States; Remote; USD 50,000 - 70,000; Full time

Job summary

A mission-driven law firm in NYC is seeking a Digital Marketing Analyst to enhance their online visibility. The role involves optimizing SEO strategies, managing social media, and providing performance analysis to drive qualified leads. Ideal candidates will possess a bachelor's degree and 1-3 years of relevant experience.

Qualifications

• 1-3 years of digital marketing experience, preferably in a law firm.
• Proven SEO expertise in on-page, off-page, and technical SEO.
• Strong command of social media platforms like Meta and LinkedIn.

Responsibilities

• Conduct keyword research and optimize website content for search engines.
• Manage social media platforms and develop engaging content calendars.
• Track campaign performance and provide monthly reporting on KPIs.

Skills

Search Engine Optimization

Social Media Management

Content Creation

Data Analysis

Communication

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Google Analytics

SEMrush

Google Search Console

Canva

Job description

Position Summary:

We are looking for a Digital Marketing Analyst who will play a key role in driving the firm's online visibility through effective SEO strategies, content optimization, performance tracking, and active management of our social media platforms. You will work closely with the Marketing Director and Legal Content Team to create data-driven campaigns that enhance search rankings, increase traffic, and boost qualified leads.

Key Responsibilities:

Search Engine Optimization (SEO)

• Conduct comprehensive keyword research and competitor analysis.
  
• Optimize website content, blog posts, landing pages, and metadata for search engines.
  
• Monitor and improve domain authority, page speed, backlink profile, and mobile responsiveness.
  
• Manage and update Google Search Console, Google My Business, and Bing Webmaster Tools.
  
• Identify SEO technical issues and work with web developers to resolve them.
  
• Track and report on SEO KPIs using tools such as Google Analytics and SEMrush.
  

Social Media Management

• Manage daily posting across platforms: Facebook, Instagram, LinkedIn, X (Twitter), TikTok, and YouTube.
  
• Develop monthly content calendars with high-performing content pillars (immigration updates, client success, webinars, etc.).
  
• Create engaging captions, hashtags, and community polls using AI tools and Canva.
  
• Monitor engagement, respond to comments/messages, and build organic community growth.
  
• Analyze post performance and adjust strategy to optimize reach and engagement.
  

Performance Analysis & Reporting

• Track campaign performance using GA4, Google Tag Manager, and Meta Business Suite.
  
• Provide monthly reporting on traffic, CTR, conversions, cost-per-lead, and ROI.
  
• Recommend data-driven improvements for organic and paid marketing strategies.
  

Preferred Qualifications:

• Bachelors degree in Marketing, Communications, Digital Media, or related field.
  
• 1–3 years of experience in digital marketing, preferably in a law firm or professional services setting.
  
• Proven experience in SEO (on-page, off-page, and technical SEO).
  
• Familiarity with Google Analytics 4, Search Console, Tag Manager, and SEMrush.
  
• Strong command of Meta, LinkedIn, Instagram, and X/Twitter marketing.
  
• Ability to design content using Canva or other design tools.
  
• Bonus: Experience with email marketing and Google Ads (Search & Display).
  

Soft Skills:

• Analytical mindset with creative flair.
  
• Excellent written and verbal communication.
  
• High attention to detail and ability to work independently.
  
• Passion for immigration law, multiculturalism, and helping others succeed in the U.S.
  

Why Join Us?

• Be part of a mission-driven law firm helping immigrants achieve the American Dream.
  
• Learn from a tight-knit team of legal and marketing professionals.
  
• Work in a fast-paced, purpose-filled environment in the heart of NYC.
  
  For more about us: www.greencardmaker.com