Digital Marketing Analyst

AlphaSphere; United States; Remote; USD 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a dynamic digital marketing professional to join their innovative team. In this role, you will manage and optimize Google Ads and PPC campaigns while leveraging your analytical skills to drive product success. You will have the opportunity to work with cutting-edge technology and contribute to a rapidly growing SaaS product. If you are passionate about digital marketing and thrive in a collaborative, fast-paced environment, this is the perfect opportunity for you to make a significant impact.

Benefits

Training program

Opportunity to travel to US Headquarters

Qualifications

• Experience in business process analysis and digital marketing.
• Proficiency with Google Ads and analytics tools.

Responsibilities

• Manage and optimize Google Ads and PPC campaigns.
• Analyze performance using Google Analytics and BigQuery.

Skills

Google Ads

Google Analytics

Email Campaigns

SQL

Data Analytics

Business Process Analysis

Communication Skills

Education

Bachelor’s degree in Business

Bachelor’s degree in Marketing

Tools

Google BigQuery

Job description

Are you passionate about digital marketing, Google Ads, and email campaigns?

Do you thrive on discovering innovative ways to promote products and excel in conversion optimization?

Join our team to leverage your expertise and drive the success of our rapidly growing SaaS product.

About Us

OptiSigns, the leader in the digital experience space, helps us with our vision of building great products, industry-leading customer experience, and building disruptive technology helping businesses to converge online/offline experiences including AI, IoT, no-code, low-code solutions for our customers.

Responsibilities

• Manage day-to-day performance and optimization of Google Ads and other PPC campaigns.
• Analyze and generate reports using Google Analytics and Google BigQuery data warehouse.
• Conduct qualitative and quantitative analysis of ads and product performance within our Google BigQuery CDP.
• Monitor and maintain reputation management, responding to customer online reviews.
• Create and execute email and in-app message campaigns.

Requirements

Required Qualifications

• Experience in business process analysis.
• Proficiency with digital marketing tools such as Google Ads, Google Analytics, and email campaign platforms.
• Strong preference for candidates with SQL and data analytics experience.
• Strong analytical mindset.
• Excellent communication and English skills.
• Bachelor’s degree in Business, Marketing, or a related field.

Desired Personality Traits

• Entrepreneurial mindset with a drive to identify and capitalize on business growth opportunities.
• High energy, enthusiasm, and a positive attitude.
• Highly competitive, achievement-oriented, and motivated to exceed goals.
• Enjoys working in a dynamic, fast-paced, collaborative team environment.

Work Location