Performance Marketing Analyst

Cranial Technologies; United States; Remote; USD 65,000 - 80,000; Full time

Job summary

A leading company specializing in the treatment of plagiocephaly is looking for a Performance Marketing Analyst. In this remote role, you'll optimize paid media campaigns, set up metrics, and analyze A/B tests to enhance D2C and Provider acquisition channels. The company offers a comprehensive benefits package including various insurances and a 401k plan with matching.

Benefits

Medical, Dental, and Vision Insurance

401k Retirement Plan with matching

3.5 Weeks Paid Time Off plus 7 company-paid Holidays

Life Insurance

Short/Long Term Disability Insurance

Company provided laptop

Qualifications

• 2+ years of experience managing Meta and Google Ads campaigns.
• Strong analytical skills and comfort using Google Analytics, UTM tracking, and attribution models.
• Experience with technical SEO and display marketing is a plus.

Responsibilities

• Launch, manage, and optimize paid campaigns on Meta and Google Ads.
• Set up and analyze A/B tests on landing pages and ad creatives.
• Monitor campaign budgets, CAC, ROAS, and funnel metrics.

Skills

Analytical skills

User consideration for campaign design

Intellectual curiosity

Comfortable in fast-paced environments

Education

Bachelor’s degree in a related field

Tools

Google Analytics

UTM tracking

Attribution models

CRM / marketing automation platforms (HubSpot/Salesforce/Microsoft Dynamics)

Job description

Cranial Technologies is the only company in the world completely dedicated to researching, diagnosing, and treating plagiocephaly (commonly called flat head syndrome). With over 300,000 babies successfully treated, we are the plagiocephaly experts.

We are looking for an intellectually curious, data-driven Performance Marketing Analyst to join our growing team.

The Performance Marketing Analyst will be responsible for the execution, testing, and optimization of our paid media campaigns across Meta, Google, and email. This is a hands-on, operational role focused on driving performance across D2C and Provider acquisition channels.

In addition, the Performance Marketing Analyst will be responsible for setting up campaigns, running A/B tests, measuring success, and analyzing results. This role does not require creative development.

This position is a remote role with travel 1-2 times per year for 3-4 days at a time. At this time, only candidates residing in the United States will be considered.

Responsibilities

• Launch, manage, and optimize paid campaigns on Meta and Google Ads
• Set up and analyze A/B tests on landing pages and ad creatives
• Maintain and improve UTM tracking, attribution modeling, and reporting in platforms like GA4 and Meta
• Monitor campaign budgets, CAC, ROAS, and funnel metrics
• Collaborate with external creative vendors and internal teams to implement assets into campaigns

Qualifications:

• Bachelor’s degree in a related field
• 2+ years of experience managing Meta and Google Ads campaigns
• Strong analytical skills and comfort using Google Analytics, UTM tracking, and attribution models
• Comfortable working in a fast-paced, performance-driven environment focused on execution
• Strong intellectual curiosity and a self-started mindset; eager to test, learn and improve.
• Able to take different user and stakeholder perspectives into account to design innovative concepts and campaigns
• Experience with technical SEO, display marketing and CRM / marketing automation platforms like HubSpot / Salesforce / Microsoft Dynamics is a plus

Benefits Package for Cranial Technologies:

• Medical, Dental, and Vision Insurance
• 401k Retirement Plan with matching
• 3.5 Weeks Paid Time Offplus 7 company-paid Holidays
• Life Insurance
• Short/Long Term Disability Insurance
• Company provided laptop
• The pay range for this position is$65,000 - $80,000.Pay is dependent on the applicant’s tenure in their field and relevant experience

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

You will receive a confirmation email stating your application has been submitted. Once your application has been reviewed, you should receive an update on your status via email. Please keep an eye on your spam and junk mail. Please no phone calls regarding the position.

If you are unable to submit your application, please email the recruiting department [e-mail] assistance.