Digital Marketing Analyst

Hbculifestyle; Dallas (TX); On-site; USD 65,000 - 75,000; Full time

Job summary

A leading company in commercial real estate services is seeking a Digital Marketing Analyst to join their Global Digital Marketing Analytics team in Dallas. This role involves transforming data into actionable insights that inform marketing decisions and drive campaign performance. Candidates should have a solid background in marketing analytics with proficiency in web analytics and BI tools. Join a collaborative environment focused on innovation and growth.

Benefits

401(K)

Dental insurance

Health insurance

Life insurance

Vision insurance

Qualifications

• 2-4 years of experience in marketing analytics or digital analytics.
• Hands-on experience with web analytics platforms.
• Proficiency in BI and visualization tools.

Responsibilities

• Develop and maintain dashboards for key marketing metrics.
• Conduct analyses to understand customer behavior and campaign effectiveness.
• Collaborate with data engineers to validate data integrity.

Skills

Analytical thinking

Attention to detail

Collaboration

Education

Bachelor's degree in Marketing, Business, Data Science, or Economics

Tools

Google Analytics 4

Tableau

Power BI

Salesforce

Job description

About The Role:

As a CBRE Digital Marketing Analyst on the Global Digital Marketing Analytics team, you will help deliver data-driven insights that advise digital marketing decisions across global regions and channels. You’ll transform large sets of data into clear visualizations, reports, and recommendations that drive campaign performance, channel efficiency, and marketing ROI.

This role is ideal for a hands-on, thorough analyst who thrives in a fast-paced, collaborative, and data-centric environment.

What You'll Do:

Develop and maintain dashboards and performance reports to track key marketing metrics across web, email, paid media, SEO, and social channels
Conduct deep-dive analyses to understand customer behavior, conversion funnels, and multi-channel campaign effectiveness
Aid global and regional teams by providing standardized reporting on critical metrics and insights for campaign planning, testing, and optimization
Partner with data engineers and Martech specialists to validate data integrity across systems (Google Analytics, Google Tag Manager, Salesforce, etc.)
Assist in setting up and analyzing A/B tests, segmentation strategies, and personalization efforts
Translate complex data into clear, actionable recommendations for marketing and business collaborators
Stay informed about digital analytics trends, tools, and best practices to improve marketing performance measurement

What You'll Need:

To perform this job successfully, an individual will need to perform each crucial duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Bachelor’s degree in Marketing, Business, Data Science, Economics, or a related field.
2–4 years of experience in marketing analytics, digital analytics, or a related field
Hands-on experience with at least one web analytics platform (e.g., Google Analytics 4, Adobe Analytics)
Proficiency with BI and visualization tools (e.g., Tableau, Power BI, Looker) and proven understanding of SQStrong analytical thinking and attention to detail; ability to interpret and communicate sophisticated data clearly
Familiarity with CRM and marketing automation platforms such as Salesforce and Salesforce Marketing Cloud
Excellent collaboration skills and comfort working with cross-functional, global teams

Why CBRE

When you join CBRE, you become part of the global leader in commercial real estate services and investment that helps businesses and people thrive. We are dynamic problem solvers and forward-thinking professionals who create significant impact. Our collaborative culture is built on our shared values — respect, integrity, service and excellence — and we value the diverse perspectives, backgrounds and skillsets of our people. At CBRE, you have the opportunity to realize your full potential.

Our Values in Hiring

At CBRE, we are committed to fostering a culture where everyone feels they belong. We value diverse perspectives and experiences, and we welcome all applications.

Disclaimers

Applicants must be currently authorized to work in the United States without the need for visa sponsorship now or in the future.

CBRE carefully considers multiple factors to determine compensation, including a candidate’s education, training, and experience. The minimum salary for the Digital Marketing Analyst position is $65,000 annually and the maximum salary for the Digital Marketing Analyst position is $75,000 annually. The compensation offered to a successful candidate will depend on their skills, qualifications, and experience. This role will provide the following benefits: 401(K), Dental insurance, Health insurance, Life insurance, and Vision insurance.
Equal Employment Opportunity: CBRE has a long-standing commitment to providing equal employment opportunity to all qualified applicants regardless of race, color, religion, national origin, sex, sexual orientation, gender identity, pregnancy, age, citizenship, marital status, disability, veteran status, political belief, or any other basis protected by applicable law.

Candidate Accommodations: CBRE values the differences of all current and prospective employees and recognizes how every employee contributes to our company’s success. CBRE provides reasonable accommodations in job application procedures for individuals with disabilities. If you require assistance due to a disability in the application or recruitment process, please submit a request via email at [e-mail] or via telephone at [phone] (U.S.) and [phone] (Canada).