Digital Health Marketing Strategist (Remote)

Matchnode; United States; Hybrid; USD 60,000 - 95,000; Full time

Benefits offered by this job

Competitive salary

Bonuses

Training & development

AI tools adoption

Team culture

Job summary

Matchnode, a remote-first performance marketing agency focused on digital health, is seeking a Digital Marketing Account Executive to manage relationships for 6–10 health-forward accounts. You’ll lead strategic plans, coordinate with media buyers, and drive measurable results across Meta, Google, TikTok, and more.

You will own client communications, develop campaigns aligned with goals, review data for insights, and identify growth opportunities while maintaining high satisfaction and retention.

Qualifications

• 2–4 years of experience in digital marketing, agency experience preferred.
• Strong understanding of paid media strategies and performance metrics.
• Experience in digital health or health & wellness marketing is a major plus.
• Comfortable owning client relationships and collaborating across teams.
• Analytical mindset with strong communication and presentation skills.
• Experience with Meta Ads, Google Ads, and basic reporting tools.

Responsibilities

• Serve as the primary client contact for assigned accounts, owning day-to-day communications
• Develop and execute strategic digital marketing plans aligned with client goals
• Partner with media buyers to oversee campaign execution across Meta, Google, TikTok, and other channels
• Review and interpret campaign data to deliver clear, insightful reporting and recommendations
• Proactively identify growth opportunities and upsell services where appropriate
• Maintain high client satisfaction, retention, and performance standards
• Stay current on trends in digital health and performance marketing

Skills

Client relationships

Paid media

Digital health

Analytics

Meta Ads

Google Ads

Looker Studio

Google Sheets

Tools

Meta Ads

Google Ads

Looker Studio

Google Sheets

Job description

Build the Future of Digital Health Marketing

Matchnode is a performance marketing agency for digital health. We help telehealth brands, virtual care platforms, and health systems acquire patients at scale — compliantly and profitably. We're looking for people who are curious, driven, and care about getting things right.

Remote-first Digital Health Focus Small but mighty team Chicago HQ

Performance-driven HIPAA-compliant by default Patient outcomes first Meta & Google Partner certified Remote-first culture

Open Positions

Open Positions

Updated regularly — check back often

Digital Marketing Account Manager

United States

Location Type

Remote

Department

Accounts Department

About Matchnode

Matchnode is a performance marketing agency for digital health. We run paid media for telehealth, digital therapeutics, and healthcare brands on Meta, Google, TikTok, and connected TV, and we build the HIPAA-compliant tracking that allows those programs to scale. We measure our work in booked appointments and cost per acquired patient, not impressions or clicks. We are a Meta Business Partner and a Google Premier Partner, and we work as an embedded growth team for the brands we support.

The Role

As a Digital Marketing Account Manager, you will serve as the primary strategic partner for a portfolio of 6 to 10 client accounts, most of them digital health brands. Clients will rely on you as a trusted advisor who understands their business, their performance data, and their priorities. You will take full ownership of account performance and growth, partnering with our strategists, creative team, and media team to deliver results. With the support of a strong in-house media buying team, you will be able to focus on strategy and client leadership while that team manages day-to-day execution. This is a mid-level role for someone with proven client management experience and a foundation in paid media.

Key Responsibilities

Client relationships. Serve as the primary point of contact for 6 to 10 accounts, from day-to-day communication to regular planning calls.

Account growth. Set goals with each client, develop plans to achieve them, and identify new growth opportunities, such as a new channel, state, offer, or service.

Cross-team strategy. Collaborate with our strategists, creative team, and media buyers to align campaigns on Meta, Google, TikTok, and other channels with each client's needs.

Reporting. Build reporting in Meta Ads and Google Ads that explains results clearly and concludes with specific recommendations.

Client retention. Maintain high client satisfaction and retention, and keep performance on track against each client's key metrics.

Industry knowledge. Stay informed on digital health marketing and platform changes, and apply those insights to your accounts.

Qualifications

3 to 5 years in digital marketing, including experience in paid media

Proficiency in Meta Ads and Google Ads, including performance reporting

Experience managing client relationships directly as the primary point of contact

Strong grasp of paid media strategy and performance metrics such as CPA, CAC, ROAS, and conversion rate

Experience analyzing data in Google Analytics, Google Sheets, Looker Studio, or similar tools

Excellent written communication and presentation skills, and a track record of effective remote collaboration

Preferred Qualifications

Agency experience

Experience in digital health or health and wellness marketing (strongly preferred)

Experience planning A/B tests on creative, audiences, or landing pages

Hands-on media buying experience on Meta, Google, TikTok, or other PPC channels

Application Requirements

In addition to your resume, please include two or three examples of measurable outcomes you have driven, such as growing an account, reducing cost per acquisition, or strengthening an at-risk client relationship. For each example, describe your role, the people you worked with, and the results.

What We Offer

Competitive salary and performance-based bonuses, fully remote and flexible work, and training and professional development. You will also join a culture that encourages experimentation with new tools, including AI, and a motivated, results-driven team focused on client success.

Why Matchnode

We've driven over 4 million digital health conversions. The work we do connects patients with care that improves their lives.

Deep technical craft

Server-side tracking, CAPI, CDPs, creative strategy — we go deeper than most agencies. If you want to get genuinely good at digital health marketing, this is the place.

We hire great people and give them room to work. No micromanagement. Clear expectations, strong communication, and autonomy to deliver.

Partners, not vendors

Our client relationships are long-term and embedded. You'll work closely with founders, CMOs, and compliance teams — not just campaign dashboards.

Small team, big leverage

You won't get lost here. Your ideas ship. Your wins are visible. The team is small enough that everyone's contribution shapes what Matchnode becomes.

Don't See the Right Role?

We're always interested in exceptional people. Send us a note and tell us what you're great at.