Digital Growth Strategist – Banking & Analytics

Jobtailor; North Carolina; On-site; USD 90,000 - 130,000; Full time

Job summary

Truist seeks a marketing leader to research, develop and execute digital strategies across online channels to boost client acquisition, retention, profitability, and cross-selling. You will partner with business lines to build product-specific roadmaps and apply consumer behavior models to banking products and services.

You will use web analytics to refine strategies, measure KPIs, and communicate digital marketing value to senior management.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
• Four years of related experience or an equivalent combination of education and experience
• In-depth knowledge of marketing principles, practices, theories, and/or methodologies, including marketing, market research, analytics, and digital marketing
• Experience managing projects or project workstreams as an individual contributor
• Proficiency in Excel and PowerPoint
• English language fluency required

Responsibilities

• Research, develop, and execute strategies for Truist online channels to increase client acquisition, retention, profitability, and cross-selling
• Develop digital marketing channels and tactics, including web, social media, email marketing, marketing automation, paid advertising, SEO, and content marketing
• Partner with lines of business and marketing strategists on product-specific digital marketing roadmaps
• Apply consumer behavior models and user journeys to banking products and services
• Align consumer needs with Truist offerings to increase product awareness, consideration, and acquisition
• Use web analytics and performance data to refine strategies, improve conversion rates, and enhance digital client experiences
• Maintain reporting capabilities, establish and track KPIs, and communicate digital marketing value to business lines and senior management
• Collaborate with cross-functional technical and management teams to create innovative client experiences
• Research industry trends, competitive environments, and emerging technologies, adjusting strategies to maintain competitive advantage
• Measure results and identify actionable insights using quantitative, technical, analytical, and problem-solving skills

Skills

Digital Marketing

Web Analytics

Project Management

Consumer Behavior Analysis

KPI Tracking

Education

Bachelor's degree in Marketing/related field

Tools

Excel

PowerPoint

Job description

Truist seeks a marketing leader to research, develop and execute digital strategies across online channels to boost client acquisition, retention, profitability, and cross-selling. You will partner with business lines to build product-specific roadmaps and apply consumer behavior models to banking products and services.

You will use web analytics to refine strategies, measure KPIs, and communicate digital marketing value to senior management.