Digital Growth Strategist

DM Law; Kansas City (MO); On-site; USD 60,000 - 100,000; Full time

Job summary

DM Injury Law seeks a highly analytical Digital Growth Analyst to join our marketing team in Kansas City. You will own paid media, SEO, and AI-enabled search initiatives, and translate data into actionable insights supporting growth.

You'll test ideas, optimize campaigns across Google Ads, Meta, and emerging channels, build dashboards, and report ROI to leadership. 2–3 years in digital marketing or analytics is ideal; curiosity and ownership are prized.

Qualifications

• 2–3 years of experience in digital marketing, analytics, finance, business intelligence, paid media, SEO or a related analytical field.
• Strong analytical and problem-solving skills.
• Comfortable working with large amounts of data and identifying patterns or trends.
• Strong Excel or Google Sheets skills.
• Interest in digital advertising, search engines, AI and consumer behavior.
• Strong written and verbal communication skills.

Responsibilities

• Manage and optimize paid digital campaigns across Google Ads, Meta, ChatGPT and emerging advertising platforms.
• Monitor campaign performance, budgets, pacing, lead volume, cost per lead, cost per case and ROI.
• Analyze performance by campaign, market, audience, keyword, creative and landing page.
• Identify opportunities to improve efficiency and scale high-performing campaigns.

Skills

Analytical thinking

Data analysis

Excel/Sheets

Digital marketing

Problem-solving

Communication

Tools

GA4

Google Ads

Google Search Console

Excel

Job description

DM Injury Law seeks a highly analytical Digital Growth Analyst to join our marketing team in Kansas City. You will own paid media, SEO, and AI-enabled search initiatives, and translate data into actionable insights supporting growth.

You'll test ideas, optimize campaigns across Google Ads, Meta, and emerging channels, build dashboards, and report ROI to leadership. 2–3 years in digital marketing or analytics is ideal; curiosity and ownership are prized.