ROI-Driven PPC & Digital Marketing Strategist

D.H. Pace Company, Inc.; Olathe (KS); On-site; USD 60,000 - 85,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Generous paid time off

Life insurance

401(k) with employer match

HSA/FSA options

Voluntary benefits

Employee discounts

Competitive compensation

Job summary

DH Pace Company, Inc. in Olathe, KS is seeking an experienced Digital Marketing Specialist to manage and optimize paid search campaigns across Google Ads, Microsoft Ads, and OpenAI ad platforms. You will also oversee landing page content and CRO to drive conversions.

The ideal candidate has 5+ years of paid search experience, strong analytics, and familiarity with Google Analytics and Adobe Commerce. This role offers a comprehensive benefits package and a collaborative team environment.

Qualifications

• Bachelor's degree preferred.
• 5+ years managing paid search campaigns.
• Knowledge of Google Ads, Microsoft Ads, OpenAI Ads, Google Analytics, and Adobe Commerce preferred.
• Google Ads certification; Microsoft Advertising certification a plus.

Responsibilities

• Plan, build, launch, and optimize PPC campaigns across Google Ads, Microsoft Ads (Bing), and ChatGPT/OpenAI ad platforms.
• Manage keyword research, bid strategies, budgets, ad copy, and A/B testing to maximize ROI.
• Implement conversion tracking, Google Tag Manager, and pixel setup for accurate measurement.
• Collaborate on landing page optimization and CRO to increase conversions.
• Deliver analytics to identify opportunities for improving search relevancy and performance.
• Track, report, and analyze website, eCommerce, and PPC metrics across platforms.
• Communicate best practices and recommendations for digital initiatives to leadership.

Skills

Analytical skills

Reporting skills

Education

Bachelor's degree preferred

Tools

Google Ads

Microsoft Ads

OpenAI Ads

Google Analytics

Adobe Commerce

Job description

DH Pace Company, Inc. in Olathe, KS is seeking an experienced Digital Marketing Specialist to manage and optimize paid search campaigns across Google Ads, Microsoft Ads, and OpenAI ad platforms. You will also oversee landing page content and CRO to drive conversions.

The ideal candidate has 5+ years of paid search experience, strong analytics, and familiarity with Google Analytics and Adobe Commerce. This role offers a comprehensive benefits package and a collaborative team environment.