Growth-Driven Digital Search Analytics Lead

Garmin Ltd.; Olathe (KS); On-site; USD 85,000 - 125,000; Full time

Job summary

Garmin International in the Greater Kansas City area is seeking a full-time Digital Search Analyst to own analytics, measurement strategy, and performance insights across search channels. This role develops dashboards and recommendations that influence decisions and campaign effectiveness, collaborating across teams to define measurement requirements and transform data into visual performance insights.

You will develop dashboards, analyze customer journeys, and identify conversion barriers.

Qualifications

• Bachelor's degree plus 3+ years in digital analytics, ecommerce, digital marketing, or related fields.
• Detail-oriented with proactive work style and ability to work with minimal supervision.
• Strong prioritization and multitasking in a fast-paced environment.
• Excellent verbal, written, and interpersonal communication skills.
• Team-oriented with a positive attitude and collaboration skills.
• Proficient in Microsoft Office including PowerPoint and Excel.

Responsibilities

• Own reporting and analytics to support search and ecommerce performance.
• Advise stakeholders on optimization opportunities from paid and organic search.
• Develop and maintain dashboards, analyze journeys, identify conversion barriers.
• Serve as product owner for product data feeds and data quality.
• Lead cross-functional analytics initiatives across marketing, IT, and ecommerce.
• Establish analytics standards to improve data quality and usability.
• Build, maintain and enhance reporting solutions across analytics platforms.
• Analyze monthly digital marketing performance and share insights.

Skills

Digital analytics

Search engine marketing

eCommerce

Data visualization

Dashboarding

Stakeholder communication

Education

Bachelor's Degree in Business, Marketing, Advertising, Communication, Journalism or another related field

Tools

GA4

Google Ads

Google Search Console

Job description

Garmin International in the Greater Kansas City area is seeking a full-time Digital Search Analyst to own analytics, measurement strategy, and performance insights across search channels. This role develops dashboards and recommendations that influence decisions and campaign effectiveness, collaborating across teams to define measurement requirements and transform data into visual performance insights.

You will develop dashboards, analyze customer journeys, and identify conversion barriers.