Digital Strategy Lead for Client Growth & Insights

GroupC Digital | Marketing + Consulting; Des Moines (IA); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Medical & dental insurance

Vision & disability insurance

Employee assistance program

Competitive compensation

Generous PTO & holidays

Job summary

Group C is a Des Moines-based digital marketing and consulting firm seeking a Digital Strategist to own monthly performance reporting, interpret results, and present strategic recommendations to clients, coordinating with media and execution teams.

The ideal candidate has hands-on experience with Google Ads, Meta, and programmatic platforms, GA4 and GTM, strong analytical and client-facing skills, and is prepared to work on-site with local clients.

Qualifications

• 3-7 years in digital advertising, media planning, and/or digital strategy with brands or agencies.
• Bachelor’s degree in Marketing, Advertising, Business, Communications, or related field.
• Hands-on experience with Google Ads, Meta, and programmatic platforms (Stack Adapt or Simpli.fi).
• Experience with Google Tag Manager and Google Analytics 4.
• Strong analytical and client-facing communication skills.

Responsibilities

• Lead monthly campaign performance reporting for assigned clients and present results, insights, and recommendations in client meetings.
• Work with internal media buying and execution teams to understand the 'why' behind performance changes and explain it to clients.
• Answer client questions with sound, data-backed recommendations in real time during meetings.
• Serve as a trusted advisor and primary strategic point of contact for assigned clients with regular progress updates.
• Analyze performance across Google, Meta, and programmatic channels; identify issues and propose solutions.
• Oversee campaign tracking implementation using Google Tag Manager and GA4; maintain client dashboards.

Skills

Analytical skills

Client-facing communication

Presentation skills

Education

Bachelor's degree in Marketing/Advertising/Business/Communications

Tools

Google Tag Manager

Google Analytics 4

Stack Adapt

Simpli.fi

Job description

Group C is a Des Moines-based digital marketing and consulting firm seeking a Digital Strategist to own monthly performance reporting, interpret results, and present strategic recommendations to clients, coordinating with media and execution teams.

The ideal candidate has hands-on experience with Google Ads, Meta, and programmatic platforms, GA4 and GTM, strong analytical and client-facing skills, and is prepared to work on-site with local clients.