Digital Growth Marketing Lead

First Financial Bank NA; Georgia; On-site; USD 100,000 - 140,000; Full time

Benefits offered by this job

Medical insurance

401(k) match

Paid time off

Job summary

First Financial Bank NA is seeking a Digital Growth Manager in Ringgold, GA. The role focuses on developing and executing targeted digital campaigns, leveraging marketing automation, and driving customer acquisition, onboarding, and retention.

You will collaborate with cross-functional teams to align messaging, track performance, and continuously optimize campaigns for growth. The ideal candidate has 5+ years in digital marketing, hands-on Marketo experience, and strong analytics.

Qualifications

• 5+ years of experience in digital marketing or related fields.
• Experience with marketing automation platforms (Marketo preferred).
• Strong knowledge of email marketing, segmentation, nurtures, and analytics.

Responsibilities

• Develop and execute targeted digital marketing campaigns and lifecycle journeys.
• Build, test, launch, and maintain campaigns using Marketo or similar platforms.
• Coordinate with Brand, Content, Web, Sales Enablement, and agencies for campaign execution.
• Analyze results and optimize campaigns to improve conversions and engagement.
• Lead A/B testing and ongoing optimization of audiences, messaging, and creative.
• Collaborate with Marketing Insights to translate priorities into measurable campaigns.

Skills

Digital marketing

Marketing automation

Lifecycle marketing

Campaign operations

Analytics

A/B testing

CRM integration

Marketo

Tools

Marketo

Adobe Experience Manager

Job description

First Financial Bank NA is seeking a Digital Growth Manager in Ringgold, GA. The role focuses on developing and executing targeted digital campaigns, leveraging marketing automation, and driving customer acquisition, onboarding, and retention.

You will collaborate with cross-functional teams to align messaging, track performance, and continuously optimize campaigns for growth. The ideal candidate has 5+ years in digital marketing, hands-on Marketo experience, and strong analytics.