Digital Growth Manager

First Financial Bank NA; Terre Haute (IN); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

Life Insurance

ESOP

401(k) match

Paid time off

Bank holidays

Tuition assistance

Professional development

Job summary

First Financial Bank is seeking a Digital Growth Manager to drive targeted digital marketing campaigns, lifecycle journeys, and customer acquisition, while optimizing deposits, onboarding, retention, and relationship growth. You will test ideas and work with a collaborative marketing team and business partners across the Bank.

You will build and maintain campaigns in Marketo, coordinate with Brand, Content, Web, and external agencies, and analyze performance data to drive improvements and

Qualifications

• 5+ years in digital marketing or growth marketing.
• Hands-on Marketo experience; email marketing & lifecycle campaigns.
• Strong knowledge of email marketing, segmentation, and tracking.
• Experience with paid media, A/B testing, and cross-channel analysis.
• Familiarity with CRM-integrated campaigns and content management systems.

Responsibilities

• Develop and execute targeted digital marketing campaigns and lifecycle journeys that support customer acquisition, deposit growth, onboarding, retention, and relationship expansion.
• Lead marketing automation: build, test, launch, and maintain campaigns using Marketo or a comparable platform, including email marketing, audience segmentation, triggered workflows, nurture programs, and CRM integration.
• Coordinate campaign execution with Brand, Content, Web, Sales Enablement, and external agencies for aligned creative, messaging, and tracking.
• Analyze results across email, paid media, landing pages, web activity, and CRM interactions to identify trends and optimize performance.
• Lead A/B testing and ongoing optimization of audiences, messaging, creative, CTAs, and digital experiences.
• Translate business priorities into measurable campaigns and opportunities with Marketing Insights and business line partners.
• Troubleshoot automation, improve workflows, and ensure quality and compliance in campaign execution.

Skills

Digital marketing

Marketing automation

Campaign optimization

A/B testing

CRM integration

Data analysis

Project management

Cross-team collaboration

Tools

Marketo

Adobe Experience Manager

Job description

Location: Indiana, Illinois, Kentucky, Tennessee, or Georgia (Hybrid)

Status: Full-Time, Salary Exempt

Why Join First Financial Bank?

At First Financial Bank, we're investing in smarter, more personalized digital experiences that help us connect with customers, strengthen relationships, and drive meaningful growth. Through marketing automation, data-driven insights, and innovative technology, we're creating new opportunities to reach the right audiences with the right message at the right time.

As our Digital Growth Manager, you'll play a key role in bringing those opportunities to life. You'll combine strategic thinking with hands-on campaign execution to build, launch, and optimize digital marketing initiatives that support customer acquisition, deposit growth, onboarding, retention, and relationship expansion. Working alongside a collaborative marketing team and business partners across the Bank, you'll have the opportunity to test new ideas, improve the customer experience, and make a measurable impact on business results.

What You’ll Do

• Drive digital growth: Develop and execute targeted digital marketing campaigns and lifecycle journeys that support customer acquisition, deposit growth, onboarding, retention, and relationship expansion.
• Lead marketing automation: Build, test, launch, and maintain campaigns using Marketo or a comparable platform, including email marketing, audience segmentation, triggered workflows, nurture programs, and CRM integration.
• Coordinate campaign execution: Partner with Brand, Content, Web, Sales Enablement, and external agencies to align creative, messaging, landing pages, tracking, approvals, and quality assurance.
• Optimize campaign performance: Analyze results across email, paid media, landing pages, web activity, and CRM interactions to identify trends, improve conversion rates, and recommend enhancements.
• Test and improve: Lead A/B testing and ongoing optimization of audiences, messaging, creative, calls to action, and digital experiences to strengthen engagement and campaign effectiveness.
• Connect strategy to results: Collaborate with Marketing Insights and business line partners to translate business priorities into targeted campaigns, measurable objectives, and actionable growth opportunities.
• Improve marketing processes: Troubleshoot automation and data issues, strengthen campaign workflows, and identify opportunities to improve execution, reporting, efficiency, and consistency while maintaining quality and compliance.

What We’re Looking For

• 5+ years of experience in digital marketing, lifecycle marketing, marketing automation, campaign operations, or growth marketing
• Hands-on experience building and managing campaigns in Marketo or a comparable marketing automation platform; Marketo experience preferred
• Strong knowledge of email marketing, audience segmentation, nurture journeys, lead scoring, landing pages, campaign tracking, digital analytics, and conversion optimization
• Experience with paid media campaigns, A/B testing, and cross-channel campaign performance analysis
• Experience with CRM-integrated campaigns and Adobe Experience Manager (AEM) or a similar content management system preferred
• Experience in financial services or another regulated industry preferred
• Familiarity with AI-enabled tools for campaign development, testing, reporting, and process improvement preferred
• Strong analytical, problem-solving, organizational, and project management skills with the ability to translate campaign data into actionable recommendations
• Excellent communication and collaboration skills with the ability to coordinate initiatives across multiple teams and business partners
• Ability to balance strategic planning with hands-on execution while managing multiple priorities, deadlines, and quality expectations
• Demonstrated initiative, accountability, curiosity, and commitment to continuous improvement and measurable business outcomes
• Ability to perform sustained computer-based work, review detailed campaign logic and data, and communicate effectively across teams

What We Offer

• Competitive Pay & Benefits: Medical, dental, vision, and employer-paid life and disability insurance.
• Financial Perks: 401(k) match, Employee Stock Ownership Program (ESOP), and banking benefits.
• Work-Life Balance: Paid time off, including 11 Federal Reserve bank holidays.
• Growth Opportunities: Tuition assistance and professional development programs.
• A Supportive Culture: Integrity, collaboration, innovation, and respect are at the heart of what we do.

Who We Are

First Financial Bank is a dynamic financial institution with over $6+ billion in assets and a proud history dating back to 1834. With more than 75 banking centers across five states , we are committed to empowering our clients, fostering personal growth, and building community.

Joining First Financial Bank means becoming part of a legacy where your work directly contributes to the stability and growth of the communities we serve. Here, you are more than an employee; you are an essential member of a team dedicated to living out the values of "One First" every day.

Be part of a bank that values your contributions and invests in your future!

First Financial Bank is an Equal Opportunity Employer. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, military and/or veteran status, or any other Federal or State legally protected classes.