Digital Growth Leader: Websites, Campaigns & Analytics

Kaizen Lab Inc.; Nashville (TN); On-site; USD 90,000 - 120,000; Full time

Job summary

TC Restaurant Group seeks a Digital Growth Manager to own and advance the company’s digital ecosystem. You will manage websites, email campaigns, analytics, paid media coordination, and marketing technology, partnering with venue teams and external agencies to drive measurable growth.

The ideal candidate combines marketing expertise with analytical thinking, technical aptitude, and project management skills to translate business priorities into strategic, data-driven digital outcomes.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Digital Media, or related field.
• 3–5+ years of digital marketing experience, preferably within hospitality, entertainment, lifestyle, retail, or consumer brands.
• Experience managing websites through CMS such as WordPress, Squarespace, Shopify.
• Working knowledge of HTML and CSS; ability to perform routine website edits and collaborate with web partners.
• Experience with GA4, GTM, Google Search Console, Meta Business Suite, and digital reporting platforms.
• Experience with email marketing platforms, segmentation, campaign reporting, and automation.
• Experience coordinating relationships with external agencies across website development, SEO, paid search, and paid social.
• Strong understanding of UX, analytics, SEO, paid media, and conversion tracking.

Responsibilities

• Own and manage TC Restaurant Group's digital experience across websites, email, paid media, CRM, and marketing tech.
• Develop and execute the digital marketing calendar with venue teams and partners.
• Coordinate website development with external partners and manage routine updates.
• Lead relationships with external agencies for website, SEO, Google Ads, and paid social.
• Review agency performance and provide recommendations to the Director of Marketing.
• Plan, execute, and optimize email campaigns across all venues with segmentation and automation.
• Monitor and analyze website, email, paid media, SEO, CRM, and other channels for optimization.
• Develop dashboards and actionable insights for marketing leadership.
• Ensure tracking, UTMs, conversions, and analytics standards across initiatives.
• Maintain brand consistency and guest experience across digital touchpoints.

Skills

Digital marketing

Analytics

Campaign optimization

CRM management

Project management

Email marketing

Education

Bachelor's degree in Marketing, Communications, Business, Digital Media, or related field

Tools

WordPress

Squarespace

Shopify

HTML

CSS

GA4

Google Tag Manager

Google Search Console

Meta Business Suite

Marketing automation

Job description

TC Restaurant Group seeks a Digital Growth Manager to own and advance the company’s digital ecosystem. You will manage websites, email campaigns, analytics, paid media coordination, and marketing technology, partnering with venue teams and external agencies to drive measurable growth.

The ideal candidate combines marketing expertise with analytical thinking, technical aptitude, and project management skills to translate business priorities into strategic, data-driven digital outcomes.