Growth Analytics Lead, Digital Marketing

Travel Leisure Resort Development Inc; Orlando (FL); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401k with employer match

Paid time off

Job summary

Travel + Leisure Co. is seeking a Sr. Digital Growth Analyst to design scalable data models and optimize consumer segmentation for digital marketing growth.

You will lead data infrastructure and drive data-driven strategies to improve engagement across campaigns. Ideal candidates have 5+ years in data analysis/engineering, strong analytics skills, and experience with CDPs, web analytics, and visualization tools. Travel + Leisure Co.

Qualifications

• Bachelor’s degree in quantitative fields, data science, analytics, or marketing.
• Strong ability to analyze data, identify trends and derive actionable insights.
• Excellent communication and cross-functional collaboration skills.
• Experience with CDPs and data visualization tools.

Responsibilities

• Mine and analyze data from multiple sources to inform strategy.
• Identify and activate key audience segments to drive growth.
• Develop data-first strategy and measurement frameworks.
• Communicate insights to stakeholders to optimize campaigns.

Skills

Data analysis

Audience segmentation

Data-driven marketing

Cross-functional collaboration

SQL

Web analytics

Education

Bachelor's degree in quantitative fields/data science/analytics/marketing

Tools

Google Analytics

Adobe Analytics

HubSpot

Simon Data

Salesforce

Looker/Tableau/PowerBI

Job description

Travel + Leisure Co. is seeking a Sr. Digital Growth Analyst to design scalable data models and optimize consumer segmentation for digital marketing growth.

You will lead data infrastructure and drive data-driven strategies to improve engagement across campaigns. Ideal candidates have 5+ years in data analysis/engineering, strong analytics skills, and experience with CDPs, web analytics, and visualization tools. Travel + Leisure Co.