Digital Experience Director, Higher Ed UX & Strategy

Ferris State University; Big Rapids (MI); Presencial; USD 120 000 - 180 000; Tempo integral

Resumo da oferta

Ferris State University is seeking a Digital Experience Director to lead strategy, design, and optimization of the university’s digital presence from Big Rapids, MI. This on-site role coordinates with marketing, IT, academic units, and student services to plan digital initiatives and set content/navigation standards.

You will guide UX design, accessibility, and digital branding, manage analytics-driven performance, and collaborate with vendors to deliver inclusive, user-centered experiences

Qualificações

• Demonstrated experience in digital strategy, UX design, and information architecture.
• Proficiency with web analytics tools and CMS; understanding of accessibility standards (WCAG).
• Strong project management, stakeholder collaboration, and cross-functional leadership.
• Excellent written and verbal communication; ability to translate technical concepts for leadership.
• Background in digital marketing, SEO, and content strategy to support enrollment and branding.
• Bachelor’s degree in Digital Media, IT, Communications, Marketing, or equivalent; advanced degree is a plus.
• Experience managing or mentoring staff focused on web, UX, or digital communications.
• Familiarity with higher education processes and data-informed decision-making.

Responsabilidades

• Lead strategy, design, and optimization of the university's digital presence.
• Collaborate with marketing, IT, and academic units to plan and implement digital initiatives.
• Manage content and navigation standards and assess performance with analytics and user feedback.
• Guide UX design, accessibility compliance, and digital branding.
• Coordinate vendors or external partners as needed.
• Lead a team or cross-functional groups to deliver cohesive, inclusive, and user-centered digital experiences.

Conhecimentos

Digital strategy

UX design

Information architecture

Project management

Stakeholder collaboration

Leadership

Communication

Content strategy

SEO

Accessibility concepts

Formação académica

Bachelor's degree in Digital Media / IT / Communications / Marketing

Advanced degree preferred

Ferramentas

Web analytics tools

Content Management Systems (CMS)

Front-end basics

Descrição da oferta de emprego

Ferris State University is seeking a Digital Experience Director to lead strategy, design, and optimization of the university’s digital presence from Big Rapids, MI. This on-site role coordinates with marketing, IT, academic units, and student services to plan digital initiatives and set content/navigation standards.

You will guide UX design, accessibility, and digital branding, manage analytics-driven performance, and collaborate with vendors to deliver inclusive, user-centered experiences