Digital Content Strategy Leader | Growth & Team Coaching

Habitat For Humanity Of Durham; Raleigh (NC); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health insurance options

Vision and Dental Insurance

Company sponsored life insurance

401K with company match

Generous paid time off

9 paid company holidays

Job summary

Capitol Broadcasting Company is seeking an Executive Producer of Digital Content for WRAL News in Raleigh, NC. This hybrid leadership role focuses on strategy, team development, and growth across web, mobile, social, and video platforms.

You will translate newsroom priorities into actionable digital plans, lead a high-performing team, and drive audience engagement and revenue through data-informed decisions.

Qualifications

• 5+ years of digital journalism leadership experience.
• Proven ability to guide multi-platform strategy across web, app, social.
• Strong editorial judgment under breaking news.
• Skilled in using audience analytics to drive decisions.
• Bachelor's degree in journalism or related field preferred.

Responsibilities

• Lead Digital Strategy across web, app, social and video platforms.
• Grow audience through data-driven multiplatform strategies.
• Lead and develop the digital content team with coaching and development.
• Oversee digital execution during major breaking news and high-impact events.
• Use metrics to guide editorial decisions and track platform growth goals.
• Serve as liaison to product development and technology teams.

Skills

Digital leadership

Newsroom leadership

Analytics-based decisions

SEO & headlines

Cross-platform strategy

Communication skills

Education

Bachelor's degree in journalism or related field

Tools

Looker Studio

CMS platforms

Job description

Capitol Broadcasting Company is seeking an Executive Producer of Digital Content for WRAL News in Raleigh, NC. This hybrid leadership role focuses on strategy, team development, and growth across web, mobile, social, and video platforms.

You will translate newsroom priorities into actionable digital plans, lead a high-performing team, and drive audience engagement and revenue through data-informed decisions.