Digital Content Strategy Lead for Multi-Platform Growth

Capitol Broadcasting Company; Raleigh (NC); Hybrid; USD 90,000 - 140,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401K with company match

Generous paid time off

Professional development

Job summary

Capitol Broadcasting Company’s WRAL News seeks an experienced Executive Producer of Digital Content to lead strategy, growth, and cross-platform execution. You will supervise the digital content team, align newsroom priorities with analytics, and drive engagement on WRAL.com, the WRAL app, and social channels.

This hybrid leadership role emphasizes rapid, accurate digital journalism, coaching, and collaboration with product and technology teams to deliver high-quality storytelling across

Qualifications

• 5+ years in digital journalism or related newsroom.
• Proven experience leading people and managing performance.
• Strong editorial judgment and ability to lead during breaking news.
• Experience using audience analytics to drive editorial decisions.

Responsibilities

• Lead digital strategy across web, app, social, and video platforms.
• Turn newsroom priorities into clear digital plans with deadlines.
• Ensure platforms-wide consistency and quality of content.
• Mentor and develop the digital content team.
• Collaborate with product and technology teams to support digital execution.

Skills

Digital strategy

Team leadership

Analytics literacy

Editorial judgment

SEO & distribution

Cross-platform execution

Strong communication

Education

Bachelor's degree in journalism, communications or related field

Tools

Looker Studio

Job description

Capitol Broadcasting Company’s WRAL News seeks an experienced Executive Producer of Digital Content to lead strategy, growth, and cross-platform execution. You will supervise the digital content team, align newsroom priorities with analytics, and drive engagement on WRAL.com, the WRAL app, and social channels.

This hybrid leadership role emphasizes rapid, accurate digital journalism, coaching, and collaboration with product and technology teams to deliver high-quality storytelling across