Digital Content Strategist - (496544 )

The Chronicle Of Higher Education, Inc.; Houston (TX); On-site; USD 52,000 - 76,000; Full time

Job summary

The Chronicle Of Higher Education, Inc. seeks a digital content specialist to create engaging content across web and social platforms and to guide the department’s online presence. You will develop editorial calendars, digitize media, and collaborate with teams to enhance UA branding.

Responsibilities include managing web communications, SEO/SEM campaigns, email marketing, and UX improvements, with ongoing analyses and reporting. Equal opportunity employer.

Qualifications

• Requires a 4-year degree; formal training related to the work.
• Requires at least 3 years of directly job-related experience.
• Skills include: strategic thinking, data analysis, paid social advertising, email marketing, SEO/SEM, social media marketing, CMS, photography, graphic design.

Responsibilities

• Creates digital content and editorial calendars; updates UA social media channels.
• Applies design and messaging strategies to support UA brand.
• Manages web communications within UA's marketing program.
• Collaborates with technology staff on website management and ADA compliance.
• Generates periodic reports on website activity and trends.
• Presents online marketing strategies and user experience improvements.
• Conducts user surveys and market research for online opportunities.
• Plans and executes digital marketing campaigns (SEO/SEM, email, social, display).
• Researches and edits web content as needed.
• Performs other duties as required.

Skills

Strategic thinking

Data analysis

Paid social advertising

Email marketing

SEO/SEM

Social media marketing

CMS

Photography

Graphic design

Education

Bachelor's degree

Tools

CMS (Content Management System)

Job description

Department: Annual Giving

Salary: Commensurate with Experience/Education

Description

Responsible for creation and distribution of engaging content across all digital and social platforms. Creating graphics, digitizing pictures, and inserting audio and video to enhance the look and feel of the websites. Provides guidance to department and staff on their web/digital presence.

Responsibilities

1. Creates digital content, develops editorial calendar and updates University Advancement (UA) social media, included but not limited to, Facebook, Twitter, etc.
2. Applies design and messaging strategies to build an effective platform of communications that support the UA brand.
3. Manages all internet-based communications activities within the UA's institutional marketing and communication program.
4. Collaborates with technology staff on website management, upgrades, technical requirements, policies, copyright issues and ADA compliance.
5. Responsible for managing periodic reports on web site activity, page usage, visitation and trends.
6. Present and conduct group discussions on online marketing strategies and promoting user experience.
7. Conducts website user and customer surveys/demographic research. Identify, evaluate and recommend online marketing opportunities inline with UA's objectives.
8. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
9. May research, write and edit content for web pages as needed.
10. Performs other job-related duties as required.

Qualifications

MQ: Requires a thorough understanding of both theoretical and practical aspects of an analytical, technical or professional discipline; or the basic knowledge of more than one professional discipline. Knowledge of the discipline is normally obtained through a formal, directly job-related 4-year degree from a college or university or an equivalent in-depth specialized training program that is directly related to the type of work being performed.

Requires a minimum of three (3) years of directly job-related experience. Required skills include: strategic thinking, data analysis, paid social advertising, email marketing, SEO/SEM, social media marketing, CMS (Content Management Software), photography, graphic design.

All positions at the University of Houston-System are security-sensitive and will require a criminal history check.

The University of Houston System and its universities are Equal Opportunity Institutions. Everyone is encouraged to apply.