Web Content Specialist

University of Houston System; Houston (TX); On-site; USD 52,000 - 70,000; Full time

Job summary

The Web Content Specialist at University of Houston-Clear Lake (UHCL) supports enrollment and student success by keeping the campus site accurate, accessible, and user-focused. You will present clear program information and ensure students can access essential resources.

You will maintain the main UHCL site, create content templates, and analyze web activity using Google Analytics and Modern Campus. You’ll train department staff, review SiteImprove recommendations, and perform related duties to

Qualifications

• Bachelor's degree in Communications, Web Development, Media Arts, or a related field.
• Minimum of two years of professional web development and web maintenance experience.
• Knowledge of HTML, CSS, and content management systems.
• Experience with SEO, accessibility, and web analytics.

Responsibilities

• Maintains content on the main www.uhcl.edu website.
• Maintains and creates content layout templates.
• Monitors/analyzes web activity using Google Analytics and Modern Campus statistics.
• Trains department personnel to update and maintain their pages.
• Reviews and implements recommendations from SiteImprove, and performs related duties as assigned.

Skills

HTML

CSS

CMS

SEO

Accessibility

Analytics

Adobe Creative Suite

Image editing

Content creation

Data-driven decisions

Education

Bachelor's degree in Communications, Web Development, Media Arts, or a related field

Tools

Siteimprove

SEMRush

Google Data Studio

Job description

Department:Marketing & Communications Salary:Commensurate with Experience and Education

Description:

The Web Content Specialist supports both enrollment and student success by ensuring UHCL's website remains accurate, accessible, and user-focused. Responsible for enhancing the online experience for prospective students by presenting clear, compelling program information and ensuring current students can access essential resources.

Duties:

• Maintains content on the main www.uhcl.edu website.
• Maintains and creates content layout templates.
• Monitors/analyzes web activity using Google Analytics and Modern Campus statistics.
• Trains department personnel to update and maintain their pages.
• Reviews and implements recommendations from tools such as SiteImprove, and performs related duties as assigned.

Required Qualifications:

1. Bachelor’s degree in Communications, Web Development, Media Arts, or a related field.
2. Minimum of two years of professional web development and web maintenance experience.

Preferred Qualifications:

1. Experience developing, maintaining, and theming content management systems in a professional setting.

Knowledge, Skills, and Abilities:

• Knowledge with HTML, CSS, and content management systems.
• Knowledge with SEO, accessibility, and web analytics.
• Knowledge of current web trends, techniques, and technologies.
• Skills in creating and editing various types of web content ranging from general text to visuals.
• Skills in computer applications for web production, image and video editing, illustration, and/or other state-of-the-art digital communication capabilities (proficiency with Adobe Creative Suite is a plus).
• Skills in website tools such as Siteimprove, SEMRush, and Google Data Studio.
• Ability to balance multiple priorities to meet deadlines, both independently and as part of a team.
• Ability to leverage data and performance metrics to make informed decisions.
• Ability to learn new technologies quickly and independently.

All positions at the University of Houston-System are security sensitive and will require a criminal history check.

The University of Houston System and its universities are Equal Opportunity Institutions. Everyone is encouraged to apply.