Digital Engagement Manager

MemberLeap; City of Albany (NY); On-site; USD 57,000 - 60,000; Full time

Job summary

University at Albany is seeking a Digital Engagement Manager to lead digital content across social media, email, and web in support of fundraising and engagement goals. You will coordinate campaigns, develop a strategic content calendar, and collaborate with campus partners to strengthen brand voice.

The role requires strong editing, communication, and project management skills, with a focus on diversity, equity, inclusion, and belonging within our campus community.

Qualifications

• Knowledge of digital content trends and best practices for social media and video production.
• Strong editing and copy-editing skills with attention to detail.
• Excellent verbal and written communication for diverse audiences.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Responsibilities

• Create and manage platform-specific digital content across social, email, and web for fundraising and engagement goals.
• Support fundraising initiatives through digital promotions, giving days, and events.
• Build and deploy email communications with best practices.
• Plan and execute integrated digital campaigns to raise awareness and participation.
• Grow social media engagement, including peer-to-peer and volunteer efforts.
• Capture photos and video at campus events and provide real-time coverage.
• Produce and edit interviews, testimonials, and event footage.
• Develop a strategic content calendar and align messaging with campus partners.

Skills

Digital content creation

Social media management

Video production/editing

Editing & copy-editing

Written & verbal communication

Project management

Inclusive/equity focus

Collaboration

Campaign analysis

Tools

Adobe Photoshop

Adobe InDesign

Video editing software

Email marketing platforms

Analytics tools

GiveCampus

Job description

Digital Engagement Manager

Post Date

6/1/2026

Expiration Date

7/1/2026

Details:

Professional Rank and Salary Grade: Senior Staff Assistant, SL3, $57,151-60,000.

Primary Responsibilities:

• Create and manage engaging, platform-specific digital content across social media, email, and web to support the UAlbany Fund's fundraising and engagement goals.
• Support fundraising initiatives such as giving days, crowdfunding campaigns, and special events through digital promotion.
• Build and deploy email communications, with an understanding of email marketing best practices.
• Plan and execute integrated digital campaigns that increase awareness, participation, and philanthropic support.
• Manage and grow social media engagement, including peer-to-peer and volunteer-driven efforts.
• Capture photography and video at campus events and provide real-time social media coverage.
• Produce and edit video content, including interviews, testimonials, and event coverage.
• Develop and maintain a strategic content calendar to ensure consistent, timely messaging.
• Within Advancement Communications, collaborate with campus partners to align messaging and strengthen brand voice across channels, including UAlbany Magazine, campus newsletters, UAlbany Athletics, email communications, and digital campaigns.
• Professional Development & other reasonable duties as assigned
• Identify new digital tools, trends, and opportunities to enhance outreach and campaign performance.

Functional and Supervisory Relationship:

• Reports to Art Director / Advancement Communications
• Supervises the following positions: None

Job Requirements:

• Knowledge of current trends and best practices in digital content, social media, and video production.
• Strong attention to detail with excellent editing and copy-editing skills.
• Excellent verbal & written communication skills, with the ability to connect effectively with a wide range of audiences.
• Ability to work collaboratively and manage multiple projects and meet deadlines in a fast-paced environment.
• Demonstrated ability to support diversity, equity, access, and inclusion.
• Applicants must demonstrate an ability to develop inclusive and equitable relationships within our diverse campus community.
• Applicants must demonstrate an ability to support diversity, equity, access, inclusion, and belonging relative to their role.

Qualifications:

Minimum Qualifications:

• Knowledge of current trends and best practices in digital content, social media, and video production.
• Strong attention to detail with excellent editing and copy-editing skills.
• Excellent verbal & written communication skills, with the ability to connect effectively with a wide range of audiences.
• Ability to work collaboratively and manage multiple projects and meet deadlines in a fast-paced environment.

Preferred Qualifications:

• Experience in higher education, nonprofit, and/or fundraising environments.
• Professional demonstrated experience in Adobe Creative Suite (Photoshop, InDesign) and video editing software.
• Experience with email marketing platforms and analytics.
• Experience with GiveCampus or similar fundraising/crowdfunding platforms.

Employer:

University at Albany

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