Digital Content Strategist

Placements24; Roanoke (VA); Híbrido; USD 60 000 - 86 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Hybrid work environment

Performance-based bonuses

Professional development

Resumo da oferta

Placements24 is seeking an innovative Digital Content Strategist to lead content initiatives for their online presence in East London. You will develop and implement a comprehensive content strategy that drives engagement, supports marketing objectives, and enhances brand perception across all digital channels.

Collaborating with creative teams, performance marketers and product managers, you will ensure content is impactful, SEO-friendly and measurable, while managing CMS workflows, content

Qualificações

• Proven experience in digital content strategy and content marketing management.
• In-depth knowledge of SEO best practices and social media strategy.
• Excellent writing, editing, and storytelling skills with a strong portfolio of digital content.

Responsabilidades

• Develop and execute a holistic digital content strategy aligned with business goals and audience needs.
• Oversee the creation, curation, and distribution of engaging content across website, blog, social media, email, and video.
• Conduct content audits, keyword research, and competitive analysis to identify gaps and opportunities.

Conhecimentos

Digital content strategy

Content marketing

SEO

Social media strategy

CMS

Web analytics

Content calendars

Cross-functional coordination

Data-driven storytelling

Ferramentas

CMS platforms

Web analytics tools

Descrição da oferta de emprego

About the Role

Our client is seeking an innovative and experienced Digital Content Strategist to lead content initiatives for their online presence in East London. You will be responsible for developing and implementing a comprehensive content strategy that drives engagement, supports marketing objectives, and enhances brand perception across all digital channels. This role requires a deep understanding of content marketing, SEO, social media, and audience engagement tactics to create compelling narratives that resonate with our target demographics. You will collaborate with creative teams, performance marketers, and product managers to ensure content is impactful, relevant, and measurable.

Key Responsibilities

• Develop and execute a holistic digital content strategy aligned with business goals, marketing objectives, and audience needs.
• Oversee the creation, curation, and distribution of engaging content across various platforms, including website, blog, social media, email, and video.
• Conduct content audits, keyword research, and competitive analysis to identify content gaps and opportunities.
• Define content standards, brand voice, and style guides to ensure consistency and quality across all output.
• Collaborate with SEO specialists to optimize content for search engines and improve organic visibility.
• Measure and analyze content performance, reporting on KPIs such as engagement, reach, lead generation, and conversion rates.

Requirements

• Proven experience as a Digital Content Strategist, Content Marketing Manager, or similar role.
• In-depth knowledge of content marketing principles, SEO best practices, and social media strategy.
• Excellent writing, editing, and storytelling skills with a strong portfolio of digital content.
• Proficiency with content management systems (CMS) and web analytics tools.
• Experience in managing content calendars and coordinating with cross-functional teams.
• Strong analytical skills and the ability to translate data into actionable content strategies.

Benefits

• Highly competitive salary and performance-based bonuses.
• Comprehensive medical, dental, and vision coverage.
• Generous paid time off and holidays.
• Opportunities for continuous learning and professional development.
• A stimulating hybrid work environment in East London, fostering creativity and collaboration.