Brand & Content Strategist

Communiqué Ltd.; Indiana; On-site; USD 65,000 - 90,000; Full time

Job summary

Communiqué Ltd. in the United States is seeking a thoughtful, community-driven end-to-end strategist to lead brand and creative strategies from concept through full campaign development.

The ideal candidate will discover insights, articulate ideas, own briefs, plan and create content for brand strategies across channels, with a strong passion for marketing, storytelling, and engaging audiences.

Qualifications

• Bachelor’s degree in Marketing Communications, Journalism, or related field.
• Ideally at least 2 years of professional experience.
• Strong writing, tone, grammar, and emotion in copy.
• Creative, detail-oriented with strong organizational and PM skills.
• Excellent verbal and written communication; able to lead client meetings.
• Experience creating content across social media, print, web, email, and video.
• Ability to create compelling storytelling aligned with audience trends.
• Ability to manage time and deliver quick turnarounds for revisions.

Responsibilities

• Lead brand and creative strategies from concept to campaign development.
• Research customer personas and market trends to inform ideas.
• Develop campaigns across Facebook, Instagram, LinkedIn, Twitter, and TikTok.
• Plan editorial calendars and ensure consistent voice across channels.
• Prepare presentations and briefs for marketing campaigns.
• Manage budgets and monitor ROI of campaigns.
• Collaborate with influencers and manage brand ambassador relationships.
• Maintain company website and e-shop.
• Produce content in various formats: written, digital, and animated.
• Monitor trends and adjust strategies accordingly.

Skills

Brand strategy

Content creation

Storytelling

Campaign planning

Social media strategy

Editorial calendar

Research skills

Written communication

Budget management

English proficiency

Presentation skills

Project management

Education

Bachelor’s degree in Marketing Communications or related field

Job description

Job Description

We are currently seeking a thoughtful and ideally experienced, community-driven “end-to-end” strategist to lead brand and creative strategies from concept through full campaign development. Specifically, the right candidate will be responsible for discovering insights, articulating ideas, building proposals, owning briefs, and planning, designing, creating, editing, and developing content for various forms of brand strategies based on our clients’ business objectives and campaign goals.

In addition, this position requires an exceptionally creative individual who thrives on innovation and enjoys producing original work. Moreover, the ideal candidate should have a strong passion for marketing, storytelling, and a proactive voice in the campaign creation process. Not only are strong communication skills in English essential, but the ability to craft clever and engaging content is also critical. Furthermore, the successful candidate will be expected to identify and generate story ideas on a wide range of topics, while transforming them into compelling narratives across multiple channels.

Roles And Responsabilities

• Conducting extensive research to gain in-depth knowledge of customer personas and analyse consumer thoughts and trends.
• Creating clear and compelling strategic creative concepts to align with brand objectives.
• Identifying target audience profiles and developing creative content that resonates with the brand’s customer personas.
• Devising brand and content strategies aimed at converting both new and existing customers into success stories.
• Creating and executing integrated marketing campaigns and social media strategies to enhance brand presence.
• Planning and developing the campaign’s editorial calendar, ensuring consistency across all delivery platforms.
• Overseeing the writing style and ensuring that the tone, style, and voice of all content are aligned with the brand’s guidelines.
• Posting content in accordance with the Content Calendar, responding to comments where appropriate to foster a positive community.
• Tracking and conducting periodic brand and content audits, calculating content ROI to assess effectiveness.
• Planning and executing marketing and social media strategies to drive traffic and engagement across social media platforms and the website.
• Producing written, digital, and animated content for social media channels, primarily on Facebook and Instagram, but also including LinkedIn, Twitter, and TikTok.
• Monitoring the ongoing digital presence and suggesting solutions to improve visibility and engagement.
• Researching influencer marketing, sourcing talent, and managing collaborations and brand ambassador relationships.
• Managing and maintaining websites, including the company website and e-shop.
• Working on briefs and preparing presentations for marketing campaigns.
• Creating monthly plans and producing competitor analysis reports to measure the success and performance of digital media campaigns.
• Developing, managing, and daily monitoring of paid campaigns to ensure maximum reach and return on investment.
• Ensuring that social media campaigns stay within budget and keeping budget records up to date.
• Engaging with audiences and responding accordingly to build relationships and brand loyalty.
• Staying up to date with emerging social media and digital trends to inform strategy.
• Regularly monitoring competitor social media sites to identify opportunities and threats.
• Performing ad-hoc marketing tasks and projects as assigned, contributing to overall team goals.
• Assisting in photoshoots, brand activations, and the organisation of events and webinars to support marketing initiatives.

Minimum Skills, Knowledge And Experience

• A Bachelor’s degree in Marketing Communications, Journalism, or a related field.
• Ideally, a minimum of 2 years of professional experience in the industry.
• The ability to write effectively, ensuring proper tone, structure, and emotion, with attention to grammar.
• A high level of creativity, attention to detail, and strong organisational and project management skills are essential.
• Strong research skills, coupled with the ability to think creatively and strategically.
• Excellent communication skills, both verbal and written, with the ability to lead client meetings and/or present pitches confidently.
• Expertise in creating content across various mediums, including social media, print, web, email, and video, ensuring each format is tailored to its audience.
• The ability to write persuasively and, when necessary, defend proposed creative strategies with confidence and clarity.
• A keen awareness of current trends, with the ability to create compelling, modern storytelling that resonates with the target audience.
• The ability to manage time effectively, as some projects may take longer to complete and require quick turnaround times for revisions.

The vacancy is open for full time work, part-time work or on reduced hours.