Senior Content Strategist

The Digital Asset Management Consortium, Inc.; Northern, New York (KY, NY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Material in New York/Austin, USA is seeking a Senior Content Strategist to drive content strategy across large-scale websites and digital products. You will partner with strategy, UX, product design, and technology teams to shape content hierarchies, messaging, and scalable content systems, with copywriting as a plus.

The role emphasizes collaboration with cross-functional teams, development of content frameworks, and governance through editorial calendars and style guidelines.

Qualifications

• 5–8 years of experience in content strategy.
• Experience leading content strategy for large-scale websites.
• Strong strategic, analytical, and problem-solving skills.
• Excellent communication with cross-functional partners.
• Experience defining content requirements for component-based design systems and CMS-driven sites.
• Familiarity with agile methodology.

Responsibilities

• Lead content strategy workstreams across large-scale websites, digital products, and other digital experiences.
• Plan and run content strategy workshops with clients and internal teams.
• Analyze results of stakeholder interviews and customer research to inform content direction.
• Partner with UX and Product Design to define page-level content strategy, content hierarchy, messaging priorities, user pathways, and calls to action.
• Help shape information architecture, navigation systems, content groupings, and audience pathways for complex digital experiences.
• Create content strategy deliverables including frameworks, guidelines, and recommendations.
• Perform content inventories, content audits, and gap analyses.
• Define content models and requirements that inform reusable components, design systems, and CMS architecture.
• Capture metadata, taxonomy, and nomenclature guidelines.
• Create, evaluate, and update content according to defined guidelines; implement naming and tagging conventions.
• Manage content matrices, editorial calendars, and style guidelines.
• Document current end-to-end content management processes.
• Manage and mentor junior team members.

Skills

Content strategy

Strategic thinking

Analytical skills

Communication

UX collaboration

Digital marketing

Adobe Creative Suite

Microsoft Office

Google Docs

Tools

Adobe Creative Suite

Microsoft Office

Google Docs

Job description

About the Senior Content Strategist Role

The Senior Content Strategist is a team player who is equal parts creative thinker, systematic doer, and word nerd. They will partner closely with strategy, UX, product design, and technology teams to shape content-driven digital experiences. They help translate brand strategy, audience needs, and business goals into clear content hierarchies, user pathways, messaging priorities, and scalable content systems across websites and digital products. Copywriting experience is a big plus.

What You’ll Do

• Lead content strategy workstreams across large-scale websites, digital products, and other digital experiences.


• Plan and run content strategy workshops with clients and internal teams.


• Analyze results of stakeholder interviews and customer research to inform content direction.


• Partner with UX and Product Design to define page-level content strategy, content hierarchy, messaging priorities, user pathways, and calls to action.


• Help shape information architecture, navigation systems, content groupings, and audience pathways for complex digital experiences.


• Create content strategy deliverables including frameworks, guidelines, and recommendations.


• Perform content inventories, content audits, and gap analyses.


• Define content models and requirements that inform reusable components, design systems, and CMS architecture.


• Capture metadata, taxonomy, and nomenclature guidelines.


• Create, evaluate, and update content according to defined guidelines; implement naming and tagging conventions.


• Manage content matrices, editorial calendars, and style guidelines.


• Document current end-to-end content management processes.


• Manage and mentor junior team members.

About You

• 5–8 years of relevant experience in content strategy, ideally within an agency, consultancy, digital product, or experience design environment.


• Demonstrated experience leading content strategy for large-scale websites and digital ecosystems, including enterprise or marketing sites with complex audiences, information architectures, and content requirements


• Formidable strategic, analytical, and problem-solving skills.


• Strong ability to communicate effectively with teammates, clients, and cross-functional partners.


• A history of delivering results on time and a drive to create order out of chaos.


• Experience with Microsoft Office, Google Docs, and Adobe Creative Suite.


• Awareness of the content marketing landscape and current UX principles and best practices.


• Experience collaborating closely with UX, product design, visual design, strategy, and technology teams throughout the design and development process.


• Experience defining content requirements for component-based design systems and CMS-driven websites.


• Familiarity with agile methodology; prior experience is a plus.


• A mobile‑first mentality and fluency across social media platforms.

Visit Job Website

Employer: Material

Location: New York/ Austin, USA

Posted Date: 17/09/2026

Expiry Date: 17/01/2027

Type: Full-Time

Categories: Digital Marketing / Branding Technology, CMS / Creative / Content Operations, PIM / Product Manager / Digital Shelf

Ref: DN-JB-3056