Digital Content Producer

Nexstar Media; Grand Rapids (MI); On-site; USD 52,000 - 68,000; Full time

Job summary

Nexstar Media in Grand Rapids is seeking a Digital Content Producer to generate 3–5 locally focused stories daily for woodtv.com, edit and publish copy, curate content and optimize homepage layouts driven by data.

You will craft engaging posts for social channels, edit/publish reporter verticals, and support digital projects while coordinating with newsroom staff and leadership under pressure during breaking news and severe weather.

Qualifications

• Bachelor's degree in journalism or related field with focus on digital content creation preferred.
• Engaging headline writer.
• Capable of researching, interviewing and writing original news articles.
• Knowledge of AP Stylebook, social media audiences and SEO.
• Strong multi-tasking abilities.
• Strong news judgement.
• Enjoys working with a team and has excellent interpersonal skills.
• Strong communicator.
• Proficiency in MS Office and WordPress.
• A desire to learn and grow.

Responsibilities

• Publish 3-5 stories per shift (quick-hits, breaking news and reported pieces).
• Drive website traffic by utilizing best practices related to distribution strategies and audience engagement data.
• Edit reporter content and package it for web.
• Curate and aggregate a steady stream of interesting content based on analytics and visitor interests.
• Promote and distribute news content on social media.
• Contribute to long-term and special digital projects.
• Build a positive working relationship with digital director, digital executive producer and newsroom staff.
• Ability to work under pressure during breaking news and severe weather coverage.
• Responsibly and respectfully interact online and over the phone with community members.
• Other duties as assigned.

Skills

Headlines

News writing

Multi-tasking

Interpersonal skills

Strong communicator

Education

Bachelor's degree in journalism

Tools

WordPress

MS Office

SEO

Job description

The Digital Content Producer is responsible for creating 3-5 locally focused stories each day for woodtv.com (everything from quick-hits to breaking news and enterprise reports), producing engaging posts for our social channels, editing broadcast copy to ensure it meets digital standards, curating high-performing content from wire services, and zoning homepage layouts driven by data. This position also edits/publishes reporter verticals and may front verticals occasionally.

This role will contribute to building a loyal audience by being responsive to traffic patterns and audience interest while serving as a steward of our brands.

Position Responsibilities:

• Publish 3-5 stories per shift (quick-hits, breaking news and reported pieces).
• Drive website traffic by utilizing best practices related to distribution strategies and audience engagement data.
• Edit reporter content and package it for web.
• Curate and aggregate a steady stream of interesting content based on analytics and visitor interests.
• Promote and distribute news content on social media.
• Contribute to long-term and special digital projects.
• Build a positive working relationship with digital director, digital executive producer and newsroom staff.
• Ability to work under pressure during breaking news and severe weather coverage.
• Responsibly and respectfully interact online and over the phone with community members.
• Other duties as assigned.

Skill/Experience Requirements:

• Bachelor's degree in journalism or related field with focus on digital content creation preferred.
• Engaging headline writer.
• Capable of researching, interviewing and writing original news articles.
• Knowledge of AP Stylebook, social media audiences and SEO.
• Strong multi-tasking abilities.
• Strong news judgement.
• Enjoys working with a team and has excellent interpersonal skills.
• Strong communicator.
• Proficiency in MS Office and WordPress.
• A desire to learn and grow.

Work Hours:

This is a full-time position. Schedule to be determined upon hiring but daybreak, weekend or nightside hours are likely.

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