Audience-First Digital News Producer

Nexstar Media Group, Inc.; Grand Rapids (MI); On-site; USD 42,000 - 62,000; Full time

Job summary

Nexstar Media Group, Inc. is seeking a Digital Content Producer to create 3-5 locally focused stories daily for woodtv.com, craft engaging social posts, and edit broadcast copy for digital standards.

The role involves curating content from wire services, optimizing homepage layouts by data, editing verticals, and collaborating with newsroom leadership. Strong writing, SEO, and deadline-driven mindset are essential.

Qualifications

• Bachelor’s degree in journalism or related field (preferred).
• Engaging headline writer with strong research and interview skills.
• Able to research, interview and write original news articles.
• Knowledge of AP Stylebook, social media audiences and SEO.
• Strong multi-tasking abilities and news judgement.
• Excellent teamwork and interpersonal skills.
• Clear, effective communication.
• Proficient with MS Office and WordPress.
• Desire to learn and grow in digital content.

Responsibilities

• Publish 3-5 stories per shift (quick-hits, breaking news and reported pieces).
• Drive website traffic by utilizing best practices related to distribution strategies and audience engagement data.
• Edit reporter content and package it for web.
• Curate and aggregate a steady stream of interesting content based on analytics and visitor interests.
• Promote and distribute news content on social media.
• Contribute to long-term and special digital projects.
• Build a positive working relationship with digital director, digital executive producer and newsroom staff.
• Ability to work under pressure during breaking news and severe weather coverage.
• Interact online and over the phone with community members respectfully and responsibly.
• Other duties as assigned.

Skills

Engaging headline writer

Researching, interviewing and writing

AP Stylebook / SEO knowledge

Multi-tasking

News judgement

Team player & interpersonal skills

Strong communicator

MS Office

WordPress

Willingness to learn

Education

Bachelor’s degree in journalism or related field

Tools

MS Office

WordPress

Job description

Nexstar Media Group, Inc. is seeking a Digital Content Producer to create 3-5 locally focused stories daily for woodtv.com, craft engaging social posts, and edit broadcast copy for digital standards.

The role involves curating content from wire services, optimizing homepage layouts by data, editing verticals, and collaborating with newsroom leadership. Strong writing, SEO, and deadline-driven mindset are essential.