Digital Content Producer

Nexstar Media Group Inc.; Grand Rapids (MI); On-site; USD 42,000 - 64,000; Full time

Job summary

Nexstar Media Group, Inc. is seeking a Digital Content Producer for woodtv.com in Grand Rapids. The role centers on producing 3-5 locally focused stories per day, editing broadcast copy for digital standards, and curating content from wire services.

You will help drive homepage layouts driven by analytics and audience interests. The position also involves publishing reporter verticals, fronting verticals occasionally, and promoting content on social media while collaborating with the digital

Qualifications

• Bachelor's degree in journalism or related field with focus on digital content creation preferred.
• Engaging headline writer.
• Capable of researching, interviewing and writing original news articles.
• Knowledge of AP Stylebook, social media audiences and SEO.
• Strong multi-tasking abilities.
• Strong news judgement.
• Enjoys working with a team and has excellent interpersonal skills.
• Strong communicator.
• Proficiency in MS Office and WordPress.
• A desire to learn and grow.

Responsibilities

• Publish 3-5 stories per shift (quick-hits, breaking news and reported pieces).
• Drive website traffic by utilizing best practices related to distribution strategies and audience engagement data.
• Edit reporter content and package it for web.
• Curate and aggregate a steady stream of interesting content based on analytics and visitor interests.
• Promote and distribute news content on social media.
• Contribute to long-term and special digital projects.
• Build a positive working relationship with digital director, digital executive producer and newsroom staff.
• Ability to work under pressure during breaking news and severe weather coverage.
• Responsibly and respectfully interact online and over the phone with community members.
• Other duties as assigned.

Skills

Engaging headline writer

Strong multi-tasking abilities

Strong news judgement

Excellent interpersonal skills

Strong communicator

Education

Bachelor's degree in journalism or related field

Tools

WordPress

MS Office

Job description

The Digital Content Producer is responsible for creating 3-5 locally focused stories each day for woodtv.com (everything from quick-hits to breaking news and enterprise reports), producing engaging posts for our social channels, editing broadcast copy to ensure it meets digital standards, curating high-performing content from wire services, and zoning homepage layouts driven by data. This position also edits/publishes reporter verticals and may front verticals occasionally. This role will contribute to building a loyal audience by being responsive to traffic patterns and audience interest while serving as a steward of our brands.

Position Responsibilities:

• Publish 3-5 stories per shift (quick-hits, breaking news and reported pieces).
• Drive website traffic by utilizing best practices related to distribution strategies and audience engagement data.
• Edit reporter content and package it for web.
• Curate and aggregate a steady stream of interesting content based on analytics and visitor interests.
• Promote and distribute news content on social media.
• Contribute to long-term and special digital projects.
• Build a positive working relationship with digital director, digital executive producer and newsroom staff.
• Ability to work under pressure during breaking news and severe weather coverage.
• Responsibly and respectfully interact online and over the phone with community members.
• Other duties as assigned.

Skill/Experience Requirements:

• Bachelor's degree in journalism or related field with focus on digital content creation preferred.
• Engaging headline writer.
• Capable of researching, interviewing and writing original news articles.
• Knowledge of AP Stylebook, social media audiences and SEO.
• Strong multi-tasking abilities.
• Strong news judgement.
• Enjoys working with a team and has excellent interpersonal skills.
• Strong communicator.
• Proficiency in MS Office and WordPress.
• A desire to learn and grow.

Work Hours: This is a full-time position. Schedule to be determined upon hiring but daybreak, weekend or nightside hours are likely.

Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America's largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar's national television properties include The CW, America's fifth major broadcast network, NewsNation, our national news network providing "News for All America", popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company's portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.

EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.