Digital Producer

KELO Television; Sioux Falls (SD); On-site; USD 55,000 - 85,000; Full time

Job summary

KELO Television is seeking a Digital Producer to lead the shift from a broadcast-focused newsroom to a multi-platform operation. You will train staff in new methods and tactics while creating/editing original content beyond what airs on TV.

You will shape content strategy, oversee social media, and ensure accuracy and brand consistency across platforms. This role shoots, edits, and produces for both on-air and digital channels.

Qualifications

• Degree in journalism; daily newspaper or news site experience required; live, working web samples preferred.
• Proficiency in AP style, Photoshop, Dreamweaver and basic HTML preferred.
• CSS, Flash and other relevant technology skills are a plus.
• Maintain positive work environment through active team participation with colleagues in all departments.
• Responds positively to feedback.

Responsibilities

• Leads strategy for station content and multi-platform reach.
• Uses social media platforms to build brand recognition and attract viewers.
• Reviews copy for grammar and punctuation per editorial style guidelines.
• Gathers information through research, interviews, and events to ensure accuracy.
• Shoots and edits content for on-air and digital production.
• Produces reports for all platforms and ensures journalistic integrity.
• Plans digital campaigns to promote local shows and specials.
• Writes stories for web and other digital platforms.

Skills

AP style

Adobe Photoshop

Dreamweaver

HTML basics

CSS

Social media

Editing

Education

Degree in journalism

Tools

Adobe Photoshop

Dreamweaver

HTML

CSS

Flash

Job description

The Digital Producer leads the transition from broadcast focused newsrooms to multi-platform newsrooms through active daily example; providing training in methods, processes and tactics; as well as in creating/editing original content beyond that which is produced for on-air.

• Develops and leads winning strategy for station content
• Expert understanding of Facebook, Twitter, and other social media platforms
• Reviews copy and will correct errors in content, grammar, and punctuation, following prescribed editorial style and formatting guidelines
• Use our Social Media and Website to build and reinforce brand recognition and drive viewers to television
• Determines a story's emphasis, length, and format, and organizes material accordingly
• Research and analyze background information related to news stories in order to be able to provide complete and accurate information
• Gathers information about events through research, interviews, experience or attendance at political, news, sports, artistic, social or other functions
• Pitches on-brand local and trending stories during morning meetings
• Checks reference materials such as books, news files or public records to obtain relevant facts
• Shoots and edits content for on-air and digital
• Produces reports for all platforms
• Ensures that all content meets company standards for journalistic integrity and production quality
• Builds and calendars digital campaigns to promote local shows and specials.
• Writes stories for the web and other digital platforms
• Performs other duties as assigned
• Finds new ways to use Social Media and our website to engage with viewers

Requirements & Skills :

• Degree in journalism; daily newspaper or news site experience required; live, working web samples and/or print pages preferred
• Proficiency in Associated Press style, Adobe Photoshop, Dreamweaver, and Basic HTML preferred
• CSS, Flash and other relevant technology skills is a plus
• Maintain positive work environment through active team participation and cooperation with co-workers in all departments
• Responds positively to feedback